Daily Search Engine News May 17, 2007

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The Long Tail is....PEOPLE!
by Jennifer Laycock - The long tail is a theory that's been pretty well played and discussed in search circles over the past few years. From the keyword long tail to the linking long tail, people have analyzed it's impact on everything marketing related. That's why I thought it was interesting to see a new take on the concept.

Local Search: Which Hat Shall I Wear?
by Paul Jahn - Actually, this isn't between white or black hat search marketing. It's between SEM and flat-out marketing. When it comes to local search, it winds up I'll set aside my SEM hat and trade it in for that regular ol' marketing hat.

Riding the Ranking Roller Coaster
by Jennifer Laycock - One of the challenges to those new to the world of search engine optimization is learning to to ride the ups and downs of search engine rankings without losing your stomach. Fluctuation is a natural part of search indexes and few sites maintain their exact positions without a little bit of jostling now and then. That said, for those that haven't experienced these bumps, it can be difficult to understand what's going on. Stoney deGeyter addresses that issue today in his Small is Beautiful column at Search Engine Land.

SEO Basics: "Click Here" is Evil
by Jennifer Laycock - There is no denying the power of link text when it comes to search engine optimization. Whether it's your internal link structure, your outgoing links or your incoming links, the anchor text that gets used can have a strong impact on your search engine rankings. That's why if you are new to search engine optimization and you can fit just ONE thing on to your "linking to do" list this week, it should be banning the text "click here" from your web site. (skip to "SEO Basics: "Click Here" is Evil by Jennifer Laycock)

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Anchor Text Question
High Rankings Forum - "Due to the long name of my website (keyword), a couple of my backlinks are anchor text as 'thisisme', instead of 'this is me.' Just wondering, does Google see the backlink anchor text as 3 words too?

Predictive Search Goes Live On Google
Cre8asite Forums - "...it's integrating related results from all Google services - news, youtube, blogger, images, products, the lot. There is also a new toolbar at the top of SERPs to narrow your search vertically to those from your preferred service. ...I believe the new algorithm incorporates AI and personalization (thanks Toolbar stats!) to determine what you are *really* seeking."

Add To Cart Buttons, What do you look for?
Cre8asite Forums - "Nice gallery of 111 ecommerce buttons here... How many of them do you recognize? What do you like in a submit button?"

Matt Cutts Reignites Some Simmerring Embers
High Rankings Forum - "...the issue is more one of Google's place on the Web, IMO it's fine that Google choose how to implement their own ranking algo. What's not fine is Google telling Web publishers how to create content. I'm very uncomfotable with the notion that people (are encouraged by Google to) create content in Google's image. That's completely the wrong way round, and sets a precedent which, taken to its extreme, results in cloaking (creating content in Google's image, purely for Googlebot to see). I'm much more comfortable with the idea that Google adapts to the Web, rather than vice versa. But then, I am a white hat. Is Google?"

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