Daily Search Engine News May 15, 2007

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Sometimes Copying the Big Companies is a Good Idea...
by Jennifer Laycock - While small businesses often hold an advantage over big business in terms of how quickly they can react to new online trends, there's no denying the fact that big business holds the advantage when it comes to the time and money to pull off ground-breaking ideas. That's why Matt McGee suggests that small business look to big players, players like Amazon.com to gather up idea for improving their own site's search marketing strategies.

Top 500 Search Engine Keywords Of The Week
by Robert - Jump directly to this week's list of the top 500 most frequently searched keywords.

Buying Your Way to Good Reviews
by Jennifer Laycock - It's nothing new really...showering people with gifts in the hopes that they'll mention you...but for mainstream journalists, it's a practice that's considered taboo. With journalists being bound to stringent ethics guidelines on what they can and cannot accept, television and film studio's are turning their attention to a new group of writers that aren't bound by such constraints. Bloggers.

A Collection of Great SEM Articles
by Jennifer Laycock - Andy Beal has posted the five finalists in the Marketing Pilgrim SEM Scholarship finals. If you haven't already read them, it's certainly worth your time. I'm on the panel of judges and Andy will be announcing the winner before too long, but there's still time to get in and read through the wide range of thoughts and ideas presented by the content entrants.

Making Link Bait and Viral Marketing Work - Part Seven
by Jennifer Laycock - In this ten part series, I'll be covering many of the things that you need to take into consideration when planning a link baiting or viral marketing campaign. Today, we'll look at the need for scalability. (skip to "Making Link Bait and Viral Marketing Work - Part Seven" by Jennifer Laycock)

Don't Risk Your Rankings With Unethical SEO
by Jennifer Laycock - With over 100 million Web sites on the Internet, it is more important than ever to achieve high rankings for visibility. While reputable SEO companies use ethical SEO practices, there are others who will try to trick the engines into high rankings by using questionable techniques. (skip to "Don't Risk Your Rankings With Unethical SEO" by Susan Esparaza)

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AdSense: What is Quality Content in Relation to Smart Pricing?
Webmaster World - "Another factor that's seldom discussed here, but ought to be considered, is whether the type of content plays a role in what share of net revenue from an ad goes to the publisher. If Google wanted to discourage junk sites and encourage content that's useful to visitors (and to Google searchers), one obvious way of doing that would be to use a 'quality score' of some kind based on type of content, readership statistics (e.g., whether users leave a page immediately or stick around), and--conceivably--'TrustRank' or 'authority' data from Google Search."

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