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WebProNews - Don't Trick The Google Ad Click
May 12, 2007
http://www.WebProNews.com
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Don't Trick The Google Ad Click
David A. Utter | Staff Writer
Placing Google AdSense units and navigation elements on a website
can be accomplished without leading to accidental clicks.
Webmasters should beware of doing otherwise.
The many ways webmasters can arrange their site elements could
lead them to drop their AdSense units in inappropriate places.
When there is a chance something could overlap the AdSense unit,
people may click on the ad without meaning to do so.
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It's something Google looks for in its continuing analysis of ad
clicks. Accidental clicks can cost an advertiser money if they
aren't sorted out of the legitimate clicks.
Google's AdSense blog addressed this recently, and gave examples
of elements that should not have ad units placed too near to them:
* In close proximity to Macromedia Flash games
* Under pop-ups or download prompts
* Near site navigation controls on your pages, such as drop-downs
or menu links
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Putting AdSense units too near these elements may make Google's
mechanisms think they have been placed intentionally, in order
to grab a few accidental clicks and boost the site's ad revenue.
It's against Google's policies and could get a site punished for
doing so.
In turn, publishers have been asking for clarification of AdSense
placement. As a rule, they are encouraged to have their ad units
integrated in a way that allows them to attract relevant ads based
on the site's content.
A follow-up post from Google on this placement with regards to
optimizing ads showed examples of acceptable and unacceptable
implementations.
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"You can understand that increasing the possibility of accidental
clicks on your sites is not in the best interest of users or
advertisers, and we wanted to make you aware of this risk,"
Mike Deeringer from AdSense Publisher Support wrote.
"This is why we ask that you maintain sufficient distance between
your ads and any elements of your page on which users may often
click."
The advice also comes across as a reminder that Google is watching
for sites generating a lot of accidental clicks through their
navigation or other element placement. It's likely that some
people have realized the benefit of accidental clicks, forcing
Google to give this subtle reminder about doing AdSense the
right way.
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MySpace Launches Tool To Fight Infringement
Mike Sachoff | Staff Writer
MySpace has launched a new copyright protection tool in an effort
to combat infringing video content. The tool called "Take Down
Stay Down" prevents users from re-posting videos that have been
previously removed at the request of copyright owners.
"We have created this new feature to solve a problem that has
long frustrated copyright holders and presented technical
challenges to service providers - how to prevent copyrighted
content from being re-posted by the same or a different user
after it has been taken down by the copyright owner," said
Michael Angus, EVP and General Counsel for Fox Interactive
Media.
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Angus added that MySpace is the first Web site to introduce a
more effective tool to hinder copyright infringement. He called
the Take Down Stay Down tool "ground-breaking and unprecedented
benefit for copyright owners that re-enforces MySpace's position
as the leader in copyright protection on the Internet."
After a content owner tells MySpace that infringing content has
been posted on MySpace Videos the content is removed. The Take
Down Stay Down tool creates a digital fingerprint of the video
content and adds it to a copyright filter. If a user attempts
to upload the same content that has been removed, the filter
will recognize the digital fingerprint and block the content
from being uploaded.
MySpace's other copyright protection tools include audio
filtering which screens for unauthorized music uploads. Video
filtering that block uploads of copyrighted video and a Content
Take Down Tool that allows copyright owners to request the removal
of infringing content.
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