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Dear ***,
Many email marketers consider list segmentation to be an "advanced" technique. Maybe that's the reason why, according to a survey reported this month
by Internet Retailer, nearly half of the email marketers they surveyed aren't currently performing any segmentation at all: "Today
only 56.6% of retailers segment their e-mail lists, compared with 43.4% that don't."
Simple Steps to Success
True, a robust email marketing tool like BlueHornet's eMarketing Suite (eMS) gives you the power to conduct highly advanced, virtually limitless
segmentation across your entire dataset. But effective segmentation doesn't need to be complicated at all. In fact, two of the most powerful
segmentation strategies online marketers use to drive sales--segmenting by website interests and segmenting by email clickthrough--are completely
automated in the eMS.
The BlueHornet Account Development Team has been educating clients about the segmentation tools that come baked into their BlueHornet systems. And
as Meaghan points out in this article, if you can create playlists on your mp3 player, you can improve your email marketing campaigns by implementing
basic segmentation techniques:
To reap even greater benefits, you can complement our easy segmentation capabilities with more sophisticated list targeting and personalization.
Request access to our on-demand demo of BlueHornet's dynamic content functionality now:
Let's Meet in San Jose
Morgan Witt, BlueHornet's senior manager of deliverability management services, will be at INBOX: The Messaging
Industry Event, May 31-June 1 in San Jose, CA. He will be participating in a panel discussion called
"Sanitization, Segmentation, Reputation and Other Delivery Solutions."
And speaking of Internet Retailer, we'll be exhibiting at Booth 839 at the Internet Retailer 2007 Conference &
Exhibition in San Jose, June 4-7. If you'll be attending, drop BlueHornet Sales Director, Mike Granieri, a line
so we can be sure to connect at the show. And don't forget to stop by Booth 839.
New Whitepaper
Did you catch last month's first look at our newest whitepaper, "HTML Rendering in Outlook 2007: Top 10 Questions & Answers"? Here's
another chance to check it out:
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