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May 11, 2007

		Pencil Party: The One Club's 2007 One Show Awards
		PICK OF THE WEEK: Verizon - "Action Hero"
		Strangely Humanized Investment
		Here's a Toast to "21"
		TANGLED WEB A round-up of what's online and on our minds
		MOVERS: People news from Carmichael Lynch, Hungry Man and more

Pencil Party: The One Club's 2007 One Show Awards

Tate Tracks

Names and faces from around the advertising industry gathered in New York for handshakes, high fives and pencils when The One Club presented its 32nd annual One Show awards this week. At the Lincoln Center on Wednesday, Fallon/London turned heads by taking the top prize with its "Tate Tracks" campaign for London's Tate Modern Gallery, where musicians like the Chemical Brothers and Blur's Graham Coxon each created a track inspired by a piece of artwork. Gallery visitors could then listen to the tunes on headphones near each particular piece of art or on the museum's website.
Other notable Gold pencil winners were TBWA/Chiat/NY's charmingly bizarre work for Combos and Skittles, Ogilvy Toronto's Dove "Evolution" spot, Crispin, Porter + Bogusky's Xbox videogames for Burger King, Santo's hilarious "Bald" spots for Arnet and Wieden+Kennedy/Portland's "Videogame" spot for Coke. Bartle Bogle Hegarty/New York picked up two golds for its ever-popular Gamekillers campaign for Axe. The One Show's first People's Choice award went to Bangkok's Jeh United for its "Jam" spot for Asiasoft. The biggest overall pencil hauls were by TBWA with 18 (with nine golds and wins from New York, Berlin and Auckland); Ogilvy & Mather and Saatchi & Saatchi with nine each (Ogilvy had five golds, Saatchi won two); BBDO with eight (one gold); and Crispin Porter + Bogusky and McCann Erickson with four pencils each.

Jung von Matt AG's LOST

At Friday's One Show Interactive gala, R/GA continued the run it started at the ANDYs and took top trophy honors for its Nike Plus work. The shop won four pencils overall. Other not-so surprising wins went to TribalDDB for its work for Philips Bodygroom Shaver, Ogilvy's Dove "Evolution" work and Jung von Matt AG's LOST interactive email campaign. For a complete list of winners and details, visit The One Club online.

PICK OF THE WEEK: Verizon - "Action Hero"

Verizon - 'Action Hero'

As audiences anticipate the day when CG versions of movie stars take over from their wrinkle-prone counterparts on the big screen, Verizon and R/GA warm us up with a taste of virtual acting, done your way.

Sure, it's fun to paste your face into a 2D web scenario and watch your lips move puppet style, but R/GA ups the ante with full 3D action in this site touting Verizon's broadband service. Users can chose one of three standard movie plots, load carefully posed picture into the site, match up key facial points and send the whole thing off to be animated with real action film-enabling software Maya. 24 hours later, you're not exactly in Aliens, but you are indeed strutting around a very basic actioner. A more than worthy follow-up to Beatbox Mixer and a site that represents a neato, tip of the iceberg kind of tech evolution.

We're pretty certain which genre of web film will exploit this technology next, and we're equally certain it'll be nothing a brand like Verizon will want to be associated with. Teressa Iezzi

Strangely Humanized Investment

PriceWaterhouseCoopers - 'Boat'

PriceWaterhouseCoopers - 'Birds'

No, it's not just numbers swirling around in the heads of those accountants and consultants. At least those employed by PriceWaterhouseCoopers. So goes this new campaign, created in-house and directed by Jeffrey Plansker of Supply&Demand. Each spot features a serene, one-shot scene—canaries on a telephone wire, boiling eggs, the prow of a boat at sea, fish flopping around in a sink. Accompanying each vignette, however, is the VO of a PWC employee, talking about the job and how it somehow fits into the bigger scheme of the world. In the end, the seemingly random pairings of voice and visual take on a parallel stride, bringing emotional shape and focus to words that, in this category, might typically fall on deaf ears.

Here's a Toast to "21"

Smirnoff - 'No. 21'

Having survived the onslaught of competitors like Grey Goose and Ketel One as well as a detour to "Ice" land, Smirnoff is now toasting its flagship brand, "No. 21," with an integrated campaign ("Signature") and a global site redesign. With the creative prowess of AKQA, Smirnoff has now breached the interactive age with a portal that meshes rich media, video, and of course, a dash of user-generated content for good measure. Libation enthusiasts and casual passersby worldwide can not only watch a video montage of the drink's rich, long history and tight Russian roots, but the site also offers the opportunity to mix your own Smirnoff-infused cocktails, search for recipes, and to even create your own customized animated video based on your answers to some fairly random questions. But it's the Matrix-y "No. 21" module which seals the deal for design, featuring nifty 3D effects that according to AKQA, includes specially built liquid dynamics, "bullet-time" sequences and voiceover work to peddle the beverage's advantages and better convey Smirnoff culture. We'll drink to that.

TANGLED WEB
A round-up of what's online and on our minds

'Hey,' you say, 'Tangled Web is a feature of the Interactive newsletter, what's it doing here on Friday?' Right you are. But this week we had so much fun and exciting Internet stuff to pass along we just had to work out some newsletter Manifest Destiny.
Sure YouTube is a good way to kill an hour or two. But lots of that time is spent tooling around lists of search results, deciding what you want to watch, waiting for it to load—not quite the video bliss you want. That's why we're pretty riled up about Yuscano. It's like freebasing internet video. You can get burned bad, but it's a hell of a ride. Founders from Hashbrown and Analogue say it's like channel surfing on your computer. Here's how it works—you select the parameters you want your feed to take, selecting from the most popular, featured or videos from a specific user. Or, as we found ourselves doing, you can select a bunch of videos with the same tag and set the duration and number of clips to cycle. Try "kittens," set the duration to :30 and the number of clips to 20 and you're off.
The blue whale, the p***t's largest creature, is brought down to size by this site from Hamburg's Jung Von Matt for the Whale and Dolphin Conservation Society. The site follows the agency's outdoor work for NOAH, playing with boundaries and animal rights as seen in the recent execution, "No Aquarium is Big Enough."
Designer Bruce Mau's essay "An Incomplete Manifesto for Growth" has long been the "Common Sense" of the design world—a call to action, a font of inspiration and ultimately a fantastic pick-me-up for flagging creative spirits. Now, courtesy of Mike Tucker, it\'s come alive in Flash.
Hear talks from designers and artists of all stripes courtesy of the School of Visual Arts' podcast series, with tidbits from its Design as Author graduates, guest lecturers and students. And in the Paul Rand Lecture Series, Steven Heller on the history of design.
Finally, would the space-time continuum be torn asunder like a cosmic tabernacle curtain if consumers did exactly what advertisers said? After seeing some of the solutions at the International Database of Corporate Commands, we think so.
Thanks go out to fine destinations including the Fallon Planning Blog, Random Culture, Motionographer and do.palicio.us for alerting us to these goodies.

MOVERS: People news from Carmichael Lynch, Hungry Man and more

Young & Laramore of Indianapolis launched a new public relations division and named Cathy Yingling, formerly of CKPR in Chicago, as managing director. ... Corner Store Films signed director David Levin, a founder of Basecamp, the content arm of Cohn and Co., for exclusive representation in the Canadian market. ... Copywriter Stephanie Crippen joined McCann Erickson in New York. ... Fuel Industries named Simona Sara Ioffe its creative strategy manager and account director for all of Fuel's Wrigley work. ... Artists and Creatives added The Outfit Society on its boutique roster of creatives. ... EDGE Creative welcomed David Hershey, formerly of CBS Television Stations in Dallas, as the company's new vice president of creative. ... Carmichael Lynch of Minneapolis named Mike Lescarbeau, formerly of Ogilvy New York, president/chief creative officer. ... Director Nick Robertson left @radicalmedia to join Sydney's Plaza Films. ... Paul Golden opened a new production and animation production company in Portland, OR called FFAKE. The new shop's roster includes animation directors Carl Willat, Nicholas Weigel and the Maverix Art Collective, which includes Ed Bell, Robert Valley, Tom Rubalcava and Charlie Canfield. Also included on FFAKE's roster are David Lobser, Peter Richardson and Ben Meinhardt. The shop is represented for commercial projects in the East by Perry Schaffer and Corey Rogers of SchafferRogers/New York. ... Red Tettemer of Philadelphia hired Joe Nelms, formerly of Warner Bros. Films and BBDO New York, as creative director. ... Hungry Man signed Academy Award-winning director/screenwriter Terry George (Hotel Rwanda).