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- 80% of Marketers Say Viral Builds Awareness
- User-Generated Content Still Spooks Media Execs
- 70% of Americans Aged 15-34 Use Social Networks
- Wealthy Consumers Seek Ratings and Reviews
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One of the major take-away messages from MarketingSherpa's Viral Marketing 2007 survey, which was released in April, is that marketers who have done extensive work with viral marketing are sticking with it. More than half of marketers say they are planning to launch multiple viral efforts in 2007, and more than 80% of "very experienced" marketers say that viral marketing builds awareness. Full Story →
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Fifty-seven percent of senior executives in the media and entertainment industry point to the rapid growth of user-generated content as one of the top three challenges they face today, according to the results of a research study released in April by Accenture. Accenture's definition of user-generated content, for the purpose of this study, included amateur digital videos, podcasts, mobile phone photography, wikis, and social media blogs. Full Story →
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Social networks have changed the way that people interact with each other and with media, according to an April research report released by Fox Interactive Media. The research found that the 70% of Americans aged 15-34 who engage in social networking activity are doing so during the primetime hours. Full Story →
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Wealthy consumers are heavy users of word of mouth marketing, according to a survey released by the Luxury Institute in April. Eighty-four percent of consumers who earn more than $150,000 a year visit ratings and review sites, according to the survey, and women and baby boomers aged 45-54 are especially inclined to seek the opinions of other consumers before making a purchase decision. Full Story →
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