Save the Date: Word of Mouth Marketing Summit

We know you're busy, so block out these days now; you're not going to want to miss this. WOMMA's Word of Mouth Marketing Summit is the official event for word of mouth marketing, and is a must-attend for all professionals engaged in word of mouth marketing. At WOMMA's annual Summit, the word of mouth marketing industry convenes to discuss issues, trends, current events, and more -- and we want you to be there.

Save the Date for WOMMA's Word of Mouth Marketing Summit and Research Symposium, Nov. 13-15, 2007. Full Story →

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Submit Your Word of Mouth BtoB Case Study

Here at WOMMA, we are constantly being asked for examples that demonstrate the power of word of mouth in the BtoB realm. Well, we've been listening, we hear what you're asking for, and we're gearing up to give you just that.

WOMMA and member companies Slack Barshinger and Keith Bates and Associates are teaming up to bring the word of mouth industry the first ever WOM BtoB whitepaper -- a collection of case studies to demonstrate BtoB word of mouth in action. This is a great opportunity to step up and showcase your expertise in this high-demand area by submitting your BtoB case study. Full Story →

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Ford Urges Employees to be Avid Advocates

In a recent webcast, Ford Motor Corp. urged employees to act as ready and willing advocates for the auto brand. Ford employees were specifically encouraged to become "a walking advertisement" to friends, family, and the media they encounter. Full Story →

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Web, Bloggers Respond to Virginia Tech Tragedy

In the days after the Virginia Tech killings, more than 236 groups related to the tragedy were formed on the Facebook messageboard, providing a forum for both those involved and those on the fringes to talk, interact, and discuss the implications. At a time when cell phones were jammed and worried friends and family couldn't get through to students, a group called "I'm ok at VT" popped up, listing the names of those killed and details about the condition of those who had been injured. Outside of Facebook, students also set up the website www.vtincident.com to discuss the shooting.
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