Daily Search Engine News May 7, 2007

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Site Design for the Visualy Impaired
by Jennifer Laycock - If you've been in the search engine optimization business for any length of time you've heard the saying that, "search engines are blind, deaf and dumb," meaning that your web site should be designed so that the spiders can easily crawl through the site's pages and determine what the site is about. In other words, in order to be highly ranked organically, a web site needs to be crawlable and have excellent content; it does not need to look pretty. (skip to "Site Design for the Visualy Impaired" by Danielle Sahiner)

Join Me in Denver at the High Rankings Seminar
by Jennifer Laycock - If you're looking for a search related conference to head to this year, but feel a bit intimidated by the size of the big shows like PubCon and Search Engine Strategies, you might want to check out Jill Whalen's High Rankings seminar. The next seminar is at the end of June in Denver, Colorado and I'll be joining Jill's speaker line-up to talk about viral marketing and social media.

Keeping Social Media Going
by Jennifer Laycock - There are two primary complaints about the long-term viability of social media sites. The first is how to monetize them. The second is how to keep your best content producers from heading off to another site. After all, as goes the content, so go the users. It seems that YouTube has decided to address this issue by not only monetizing popular content with ads, but also by finally putting a revenue share option in place to help keep popular video producers at the site.

Is Linkbaiting Making Directories Useless?
by Jennifer Laycock - Now here's a debate that's probably a little bit overdue. Lyndon over at CornwallSEO.com asks if social media sites and link baiting tactics are going to spell the death of directories. The answer (in my mind) is no, but the debate is more complicated than that. In fact, I'd argue that even if your mind is already made up on the issue, there's some very valuable things to be learned from the debate.

Sure it Sends Traffic, but What Do the Visitors Do?
by Jennifer Laycock - Three months after I found myself embroiled in a blogging firestorm with the National Pork Board on my hobby site, Matt Bailey has sat down and taken the time to put together an excellent article that explores the traffic, engagement rates and conversion rates from the site's social media hits. Since the story spread far and wide through the blog world and made the front page of popular social bookmarking sites like Digg, the data files made for some pretty good digging.

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Directories versus Linkbaiting
Digital Point Forums - "There have been a lot of attacks lately in the blogosphere against directories. ...If SEOs believe this nonsense, then submissions could dry up. I think it's important that people in the directory industry start taking a more vocal stand against this line of thinking and showing the benefits of directory submissions."

Is Google Heading Towards Internet Search Monopoly?
Digital Point Forums - "Google is acquiring big names. Youtube, DoubleClick to name but a few. Do you think Google is going to monopolize internet search market? If it does, do you think think that'll hurt us? Or will it benefit us, the webmasters?"

Google Showing Blog Posts In Regular Searches
Cre8asite Forums - "I haven't noticed this before today. Google is now showing blog posts at the bottom of the SERP for a regular keyword search."

Are Scrapers Exploiting Your sitemap.xml File?
Webmaster World - "Some people say they suffer ranking problems very soon after adding a sitemap for Google. Could it be that a sitemap.xml fle exposes them to widespread scraping?"

Selling Strategy - Migrating To New Domain
High Rankings Forum - "How to shift domains to make business sale more desirable..."

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