| Lintas and Northpoint start media course |
|
Lintas is kickstarting a new media course in association with Northpoint Center of Learning at Khandala. more... |
|
 |
| Raj TV to launch youth channel in September; to roll out 11 more channels |
|
Raj Television Network is all set to launch a youth channel in September 2007. Apart from the youth channel that would target the youth across the country, Raj Network is also planning to launch 11 new channels. Additionally, Raj TV has announced the launch of new shows for the primetime slots. more... |
|
 |
| ‘Spiderman 3’ fever catches on in huge way |
|
The latest Hollywood flick ‘Spiderman 3’ has roused huge attention among the media players. In this article, exchange4media.com looks at the movie’s various media tie-ups and brand associations. more... |
|
 |
| Hemant Choudhry appointed GM, Starcom Delhi |
|
Hemant Choudhry moves to Starcom as General Manager from Maxus where he was Business Director on the Hero Honda account. more... |
|
 |
| K Factor introduces novel concept of ‘I’mpowered Increments’ for employees |
|
The concept of I’mpowered Increments basically allows employees to decide the right increment for himself or herself. more... |
|
 |
| Flashed Yesterday: Leo Burnett restructures Mumbai operations into 3 units; to start retail initiative |
|
Leo Burnett has restructured its Mumbai operations by creating three independent units that will handle advertising for different clients under the Leo Burnett banner. Nitesh Tiwari, Sukumar Menon and Sriram Iyer are the three ECDs assigned to head one unit each. The agency has also named Roopam Borah, ECD, as head of a new retail initiative. more... |
|
 |
| CNN-IBN’s ’Summer Showdown’ aims to encourage civic activism through reality format |
|
Extending the concept of citizen journalism, CNN-IBN has now mixed this with a reality news show format in its latest programming concept ‘Summer Showdown’. In this show, citizen activism will meet reality TV for the first time on issues affecting the common man every summer. more... |
|
 |
| Levi Strauss Signature TVC talks about ‘a fit to die for’ |
|
Levi Strauss Signature has just launched its first ever TVC featuring model-turned-actress Deepika Padukone. Levi Strauss Signature is targetted at youngsters in the age group of 15-23. JWT Bangalore is the creative agency behind the campaign. more... |
|
 |
| Microsoft launches marketing strategy and retail engagement for Xbox 360 and hardware products |
|
Microsoft has launched a marketing and distribution strategy for Xbox 360 and the hardware products. As a part of the retail engagement, the company has also recently tied up with Cartoon Network for a gaming championship called ‘Toonami: Game On’ that was held in Mumbai, Delhi and Hyderabad. more... |
|
| Mobile2Win to offer new solutions for mobile marketing On iZone |
|
Mobile2Win has announced plans for its mobile marketing business and will be offering solutions like banners on operator WAP sites, advergaming, in-game banner ads, wrap-around ad in games, etc. This service will roll out within the next six weeks. more... |
|
| 50:50 male-female ratio to be ensured between anchors of Doordarshan and AIR: Dasmunshi |
|
Prasar Bharti hopes that a 50:50 ratio would be ensured between male and female anchors of Doordarshan and All India Radio by August 15 this year. Priayranjan Dasmunshi, Minister of Information and Broadcasting, stated this while inaugurating a ‘Workshop on Gender Equality in Indian Media’. more... |
|
| Nominees announced for ‘AXN Action Awards’ |
|
AXN and Thums Up have announced the nominees for this year’s ‘AXN Action Awards’. Some of the nominees include movies like ‘Don’, ‘Krrish’, ‘Dhoom 2’ and ‘Omkara’. Actress Sameera Reddy has been roped in as the host. more... |
|
| ‘Didi’s comedy show’ is back on Toon Disney’s Jetix |
|
Toon Disney has brought back its German property ‘Didi’s Comedy Show’. The show premieres from May 7 and will be aired from Monday to Friday at 6 pm in the Jetix block. more... |
|
| News from latest issue of Impact |
|
|
Indian Online Job Portals: Who is No. 1?
naukri.com contests timesjobs.com's claim
Whose job is it to determine who is No.1, or what the parameters of judging who the No.1 should be? The No.1 claim has always resulted in debate. Whether it is measurement of Television, Radio, Print media or in the Online space. If there can be so much debate on numbers with the metric of reach alone, then if you also count parameters such as 'active users' (which in itself lacks a definition), then things can only get more complicated. more... | Feeding Content to the MTV Generation
A closer look at MTV, VH1 and Nick in India
What's the DNA of this channel? Whatever it is, it must match the DNA of this generation. When one speaks of youth audiences, MTV is a brand that has to be part of the conversation. Be it a mention of the MTV generation or a comment on the changing MTV generation, fact remains, that the generic brand is representative of a 'generation'. A lot of time and effort goes into understanding this generation, which is a generation that is changing by the day, and the brand is seen as an authority on the generation it caters to. more...
| Retail: Of Global Trends And Shifting Paradigms!
Maureen Johnson, CEO, WPP, The Store, addressed the gathering in Mumbai recently on Building Brands in the Ambience of Consumption'. Maureen was of the view that although retailers have reached its consumers through media, yet much had to be done to make it identifiable. For her, the in-store spread is essential in any media plan and it would gain more importance in the future. The consumer today is curious and the maximum impact of in-store advertising would be to identify the target audience, at an apt place and the right time, she said. more... | | | |
Back to newsletter list
