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- More and More Marketers Embrace Social Media
- Consumers Notice When You Over-Hype, Under-Deliver
- Blogospheric Expansion Continues
- Influence Brokers Gain Self-Worth by Giving Advice
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Social media is inching its way into marketing mainstream, according to a Forrester Research survey of more than 170 marketers. Though it still trails online mainstays -- including email, search marketing, and display ads -- social media is getting increased cash flow. Full Story →
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People pay attention when they feel worse than they expected, reports a recent University of Georgia study. The research, which was published in the March issue of the Journal of Consumer Research, found that while people are keenly aware when an experience under-delivers, they are less likely to notice when a product is better than expected. According to analysis of the research, too much hype can hurt a company if consumers' expectations aren't met. Full Story →
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Over 70 million blogs are being tracked by Technorati, and new blog posts are being added at a rate of 1.5 million per day (17 blog posts per second), according to the most recent State of the Blogosphere report from David Sifry. Full Story →
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Influencers aren't necessarily experts, in fact, according to research findings from an April CNET Networks study titled "Understanding Influence, and Making it Work for You," influencers are individuals with large social networks who gain a greater sense of self-worth by giving good advice. Full Story →
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- Director, Talent Acquisition, Passenger, Los Angeles, CA, USA
- Market Research, Nielsen BuzzMetrics, New York City or Cincinnati, OH
- Client Services, Nielsen BuzzMetrics, New York City or Cincinnati, OH
- Qualified Research Moderator Wanted - Luxury Alcohol Project, Ammo Marketing,Boston (MA), Seattle (WA), Phoenix (AZ), Dallas (TX), Wash DC
- eBusiness Manager, Robert W. Baird, Milwaukee, WI
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Measurement and Metrics in Word of Mouth Marketing
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WOM Research is your link to the latest word of mouth research and data. Get your weekly dose of stats and studies, as well as recently released facts and important figures. WOM Research collects the numbers you need to impact your word of mouth efforts. If there's data to be found, WOM Research serves it up.
Read the Blog and Archives
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The Word of Mouth Marketing Association
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WOMMA is the official trade association for the word of mouth marketing industry. Our more than 370 members are building a prosperous word of mouth marketing profession built on best practices, effective standards, and ethical leadership. Those are the qualities that bring WOMMA members together -- and we hope that you will join us if you share these values.
Learn more about WOMMA
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Shannon Stairhime, Editorial and Content Manager
65 E. Wacker Place, Suite 500, Chicago, IL 60601
312-853-4400
editor@womma.org
http://www.womma.org
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© 2007 Word of Mouth Marketing Association Inc. You may forward this email if it is not altered in any way.
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