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- 'Presidential Candidate' Voice for Uninsured Kids
- MOG TV: Social Network, Music Video Mashup
- Puma Proves Travel Golf Gear Lighter Than Air
- Heineken Skypecasts Concert, Connects Musicians, Fans
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Presidential hopeful Susie Flynn has made a splash in all of the appropriate online venues. She has her own website at www.electsusie.com. You can find her on Facebook as well as on MySpace, and she even has six, 30-second TV spots on YouTube. Not a bad effort for someone who can't legally win the election. Full Story →
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MOG TV, which came out of beta at the end of March, represents the next generation of social networking sites created around music recommendations. Instead of simply meeting other people with similar musical tastes -- one of the major perks of these music-based networking sites -- MOG TV recommends music videos for you based on the songs in your music library. It's Pandora.com meets YouTube, with all kinds of music-infused word of mouth possibilities. Full Story →
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To generate buzz about its "packable, portable, and playable" travel golf collection, Puma orchestrated the very public release of 2,000 golf-ball-shaped helium balloons with actual Puma band golf accessories attached. Full Story →
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In September 2006, Heineken and Qi-ideas hosted a live, web concert event featuring the Dutch band Johan and using Skype technology to do something that hadn't been done before: Skypecasting. Full Story →
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- Director, Talent Acquisition, Passenger, Los Angeles, CA, USA
- Market Research, Nielsen BuzzMetrics, New York City or Cincinnati, OH
- Client Services, Nielsen BuzzMetrics, New York City or Cincinnati, OH
- Qualified Research Moderator Wanted - Luxury Alcohol Project, Ammo Marketing,Boston (MA), Seattle (WA), Phoenix (AZ), Dallas (TX), Wash DC
- eBusiness Manager, Robert W. Baird, Milwaukee, WI
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Everything About Word of Mouth
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Womnibus Weekly puts up-to-the-minute word of mouth tactics and trends in your hands every week with an easy-to-swallow dose of news, strategies, case studies, campaigns, jobs, and more. If it's happening in WOM, Womnibus Weekly's got it covered.
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The Word of Mouth Marketing Association
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WOMMA is the official trade association for the word of mouth marketing industry. Our more than 370 members are building a prosperous word of mouth marketing profession built on best practices, effective standards, and ethical leadership. Those are the qualities that bring WOMMA members together -- and we hope that you will join us if you share these values.
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Shannon Stairhime, Editorial and Content Manager
65 E. Wacker Place, Suite 500, Chicago, IL 60601
312-853-4400
editor@womma.org
http://www.womma.org
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© 2007 Word of Mouth Marketing Association Inc. You may forward this email if it is not altered in any way.
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