One of my favorite things to do is chat with the ‘big name’ trainers in our industry about programming, speed training, strength development or flexibility.

Sometimes, in the middle of a casual conversation about nothing at all related to conditioning, I will switch gears in an instant and turn the discussion to something related to training.

And that’s just what I did with superstar trainer, Alwyn Cosgrove this past weekend.

Alwyn and I are good friends, so it’s not really unusual for us to be chatting about sports or family late in the afternoon on a Saturday.

“Ya, baseball doesn’t really do it for me – after all, I’m Scottish!” Alwyn was telling me.

“Uh huh” I replied, not really listening… I was planning my big move.

“It’s kinda like Cricket I guess, except for a smaller field, smaller bat, different throwing motion, different scoring system… actually, it’s not really like Cricket at all is it?” Alwyn continued on.

“I guess not,” I countered… about ready to evoke my patented conversation-switching technique.

“Ya, and besides, Cricket games can go on for like 4,000 years or something like that.  Rugby, now there’s a game.  I remember…” Alwyn stopped mid-sentence – I had finally sprung into action.

“What’s the biggest mistake trainers are making in this industry, Al,” I finally asked.

Alwyn Cosgrove is known as one of the best in the industry because, quite simply, he is one of the best.

He has trained everyone from out-of-shape middle-aged people, to collegiate, international, professional and Olympic athletes and kids.

And he has done so successfully.

That’s what most people don’t’ understand about the training and conditioning industry.

Every trainer I know TALKS about how great they are, but very few are actually TRULY great.

Cosgrove is an exception.

If anyone is qualified to answer a question about the ‘state of the industry’ and what trainers are doing wrong, it’s him.

“Easy”, he said.

“I don’t know when it happened”, he went on, “But trainers have stopped training people for quality and started worrying only about making the training session hard”

My ears perked up immediately. 

“Go on” I ushered

“No one seems to understand the fact that training someone for fat loss, sports performance or even just general health, doesn’t mean that you have to beat the crap out of them every session.  In fact, that’s the WRONG thing to do”

I was really interested now.

“Efficient work is better and more beneficial than hard work,” he continued.

“And most trainers just don’t get that”

Bingo!

This is a point that I have been making in this newsletter for over 4 years now.

Efficient work far outdraws hard work any day of the week.

But most trainers and coaches I have ever come into contact with either do not understand the reality of this or simply don’t have the skills to create training programs that don’t involve beating the crap out of there athletes.

Injuries are up in young athletes worldwide, in part, because you are training them too hard.

Potential is not being maximized because you don’t know how to create long-term programs that develop a young athletes ability, and not pound them into submission.

Kids are over-specializing at a young age, which is counterproductive to their ultimate ability, and, even though you may believe it to be wrong, you can’t resist making training sessions hard.

I made Alwyn agree to chat with me more formally about all these problems.

So, I asked him every question that YOU would ever want to hear Alwyn Cosgrove answer.

The Alwyn Cosgrove “NO HOLDS BARRED… THIS IS WHY YOU STINK” audio is now a free addition to the Youth Training Secrets package.

“People have to understand these facts, Brian.  If they don’t, they’ll be second rate trainers and coaches forever”.

Click the link below now to hear what facts Alwyn was talking about...

www.YouthTrainingSecrets.com/1sc.htm