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TO DO:
1> We Want More: Help WOMMA
Recruit More Members
WOMMA was founded in 2004 with just three corporate members. Today, we have more than 370 outstanding member companies. Our success is a direct result of word of mouth, spread by folks like you to friends, clients, and peers. We're growing, and we're not slowing down anytime soon. In fact, we've got our sights set on the 500-member mark, and we need your help to get there.
As a WOMMA member, you're part of an exclusive community of the industry's smartest, most dynamic movers and shakers. Do you know someone like-minded who belongs in our ranks? If so, send them our way. Tell them why you're a member and why they should be one, too.
Just give us a name; we'll do the rest
Get the tools you need to refer a future WOMMA member.
2> Teleconference: Use WOM to
Uncover Your Customers' Needs
Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons. After the teleconference, visit our website for an audio recording of the call, which can be downloaded for free from the WOMMA Member Center.
Wednesday, May 16, at noon EST
Know Thy Customer: WOM Strategies to Uncover Customer Needs: Understanding customer needs is an essential part of growing and improving any business. Find out how Higher One and The Phelon Group tapped into the power of word of mouth to find out what Higher One customers really wanted -- and then put that information to work to create stronger connections with current customers and repeatable programs for prospects. Featuring Sean Glass, CMO, Higher One and Steven Nicks, EVP of Client Services, The Phelon Group.
Wednesday, May 30, at noon EST
Driving Seasonal Sales with WOM: How Hormel Made it Happen: If you're considering a WOM campaign in advance of the summer selling season or are already hatching plans for the 2007 holiday season, we've got the teleconference for you. Hormel and BzzAgent will detail how they used WOM to spark trial, prompt conversations, and overcome objections to the Jenny-O Turkey Store brand just in time for the 2006 holiday season. Featuring Art Muldoon, SVP of Client Services, BzzAgent and Cristofer Eide, Director of Retail Marketing, Hormel.
Cost is $20 for WOMMA members, $60 for non-members.
Sign up
3> WOMMA Guest Columns: We're
Looking for Amazing WOM Ideas
WOMMA is updating the format of our Womnibus Weekly and WOM Research newsletters, and we're looking for some word of mouth marketing experts to contribute original, thought-provoking word of mouth content for WOM guest columns. This opportunity is one of the best ways to reach more than 10,000 word of mouth marketing subscribers, talk about the issues that matter to you and your company, and show off your word of mouth marketing savvy.
To find out more or to submit a proposal for an upcoming guest column contact WOMMA's Editorial & Content Manager Shannon Stairhime at editor@womma.org.
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DONE:
1> Member Center Exclusive:
WOMBAT Presentations
WOMMA Members: Did you miss WOMMA's Word of Mouth Basic Training conference this April 17-18 in New Orleans? Or were you there, and you want another look at one of your favorite presentations? Don't fret; we've got you covered.
Speaker presentations are available exclusively for WOMMA members now. Log on to WOMMA's Member Center to read the course highlights -- brought to you direct from New Orleans. Visit our homepage at www.womma.org and click on the Member Center link to log on now.
Want more? Order the WOMBAT conference audio and hear for yourself what all of our amazing speakers had to say. Order WOMBAT audio today.
2> Joined: 5 New Members
Even more companies have joined WOMMA. Welcome to:
Rust-Oleum Group
Mekanism
Public Relations Society of America (PSRA)
Quicken Loans
Visible Technologies
We thank everyone for their support!
3> Spreading the Word
News by, about, and for WOMMA members:
An April 12 article in TIME Magazine titled "Word on the Street" sourced WOMMA member companies BzzAgent and the Keller Fay Group and WOMMA Advisory Board members Walter Carl and Andrea Wojnicki.
WOMMA member companies Yahoo! and Bazaarvoice are presenting a webinar titled "Word of Mouth Marketing: Understanding Brand Advocates and the Value of User Reviews" on Monday, May 9. For more information or to register, click here.
WOMMA Board member Jim Nail of TNS Media Intelligence/Cymfony recently participated in a podcast, which is hosted on the "Buzz Marketing for Technology" blog here.
WOMMA Board member Julie Wittes Schlack of Communispace was recently promoted to Senior Vice President, Innovation and Design.
IT'S A GIRL: WOMMA's founding CEO Andy Sernovitz and wife Julie Grisham welcomed new baby Ivy Liberty Grisham Sernovitz on Monday, April 23. Congratulations Andy and Julie!
Are you speaking at an event or receiving an award? Were you quoted in the press? Are you making a change at work or at home, or otherwise just doing something really cool? Tell us about it and we'll spread the word! Email editor@womma.org. |
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