Daily Search Engine News April 30, 2007

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Committing Social Media Suicide
Sure, it's easy to drink the "I've got to market via social media" kool-aid, but the truth is that if you are going to play, you'd better know the rules. While a little bit of common sense and respect for the social community can take you a long way, Online Marketing Blog's Lee Odden offers up five quick tips to help you avoid committing social media suicide when it comes to marketing your business.

A Good Sense of Humor for Online Reputation Management
We all know that the team at Google has a sense of humor. It's been nearly a year since they sent a packet of acetaminophen to Marketing Pilgrim blogger Al Scillitani. Earlier this year, they sent the Ask blogging team a new pen when they complained that their's had broken. Now, they've coughed up a Superman cape for a blogger that was told to walk across an eight *** highway while using the Google Transit service.

Banished to the Google Underworld
It seems funny that just after I wrote about the Ten Commandments of Search, I stumbled across a Forbes article called "Condemned to Google Hell" that examines the often confusing issue of Google's supplemental index. The article includes interviews with several businesses that have found themselves banished to the supplemental results and also features a few quotes from some well known search marketers.

The SEO Commandments
Finally! A fresh take on search engine optimization and marketing. Some days it feels like we're all just rehashing the same thing over and over again, which is why it's so refreshing when someone throws it out there in a new way. That's why when I ran across SEO Refugee's "Ten Commandments of Search" I had a good chuckle and felt the need to pass it on to you. (Hat tip SEOlogs.)

Don't Overlook Reviews in Your Social Media Strategy
There's a lot of buzz and hype right now about the need to reach out to potential customers via social media. Blog marketing, social news submission, YouTube videos and social bookmarking are all being promoted by social media marketers are the key to success in this new playing field. While it's true that companies need to learn how to utilize these new marketing channels, it's also important not to overlook one of the fastest, easiest ways to market via social media.

Making Link Bait and Viral Marketing Work - Part Four
In this ten part series, I'll be covering many of the things that you need to take into consideration when planning a link baiting or viral marketing campaign. Today we'll find out how to use existing networks to make sure the word spreads to the right audience quickly. (skip to "Making Link Bait and Viral Marketing Work - Part Four" by Jennifer Laycock)

Small Businesses Should Know Their Place Online
The Internet allowed many mom and pops to move out of mom and pop status and develop a new kind of corporate identity. But as the e-marketplace began to grow, driving traffic to a new online business became increasingly difficult. While starting a business on the internet today is still relatively easy compared to doing so off-line, it has become more expensive and time consuming than ever. (skip to "Small Businesses Should Know Their Place Online" by Stoney deGeyter)

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When Does 404 Error Page Fall Out Of Search Engine Listings?
Cre8asite Forums - "I told my client that I can't control what the search engines put in their listings, or can I? Is there some form I can fill out to ask them to remove this page from their index? At what point does a 404 error page fall out of the listings?"

In-house Vs. Outsourcing, Which is in the long term perspective?
High Rankings Forum - "It's one of those It Depends thing in my mind. If you consider the Real Cost of even one person to a corporation it can be pretty high. And SEO, like many things, isn't something you learn once and never have to update. I've not done a full accounting myself, but I would hazard to guess having even a single person on staff who does SEO is probably in excess of $150,000 pretty easily when you start to factor in Salary, Taxes, Insurance, Retirement Plan, Additionaly Training Expenses, etc, etc."

Yahoo to Buy Ad Company Right Media
Webmaster World - "Yahoo plans to acquire Right Media, a privately held company that runs an advertising marketplace, in part to bolster its position as a seller and broker of ads outside its own sprawling network of Web sites, the companies’ chief executives said yesterday."

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