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| | Mediaedge:cia bags Rs 30 crore worth media duties of CavinKare | | Chennai-based FMCG major CavinKare has appointed Mediaedge:cia as its agency on record. The company has earmarked a budget of Rs 30 crore for media spends. Hitherto, the media duties were handled by CavinKare’s in-house agency Hemalata Enterprises. more... | |  | | Clio Awards announces finalists; Rediffusion DY&R’s Preeti Verma to represent India | | Preeti Verma, Junior Art Director, Rediffusion DY&R, Mumbai, has qualified for the International Clio Awards, after 12 young finalists from around the world were announced for the advertising competition. more... | |  | | Sun Network to launch 24-hour children’s channel on April 29 | | Sun TV will be launching its 24-hour children’s channel Chutti TV on April 29 after a month-long on-air promo. Chutti TV would be the only exclusive Tamil children’s channel designed around the lives, loves, hopes and the sense of fun of children. The target audience of Chutti TV is children in the age group of two to 14. more... | | | S&H wins two new businesses in India | | Sudler & Hennessey, the WPP healthcare communication company, has won two new businesses in India, with which it is planning to go stronger on its operations here. Johnson & Johnson and Galderma are the two pharmaceutical companies for which S&H will be developing campaigns. more... | |  | | Internet giant AOL enters Indian market with wide spectrum of services On iZone | | AOL, a division of Time Warner, has launched www.AOL.in, a website that offers email, AOL Messenger, mobile services, videos, news, sports, entertainment and more. AOL.in will also include videos and other content from Time Warner companies, including Warner Bros and Cartoon Network. more... | |  | | Flashed Yesterday: O&M wins Rachana Television creative duties; Rs 25-cr marketing spend earmarked | | Rachana Television, which is all set to roll out two satellite channels -- a 24-hour Telugu news channel, NTV, and a devotional channel ‘Bhakti’ -- by the end of June 2007, has roped in O&M as its advertising partner. There was no formal pitch involved more... | |  | | Kapil Dhawan and Arnab Chatterjee to join VGC as Creative Directors | | Vyas Gianetti Creative has appointed Kapil Dhawan and Arnab Chatterjee as Creative Directors at Delhi. They both will be reporting to Anjan Roy, Branch Head, Vyas Gianetti Creative Delhi. Dhawan and Chatterjee have moved from Everest where they had held the post of Creative Directors for a year. more... | | | Fiat Palio Stile campaign explores nostalgia | | A new campaign has been launched for Fiat’s new Palio Stile. The TVC and print ads revisit the old days when Fiat used to be a popular car, and build on the nostalgia factor. Orchard Advertising has created the campaign, under NCD Thomas Xavier, and Art Director Sagar Prajapati. more... | |  | | Zee’s Sa Re Ga Ma Challenge goes global in new season | | Zee TV has announced the new season of ‘Hero Honda Sa Re Ga Ma Challenge 2007’. The new season is designed to be a global show across six countries with a tagline ‘Sangeet ka Pratham Vishwa-Yudh’. The show will go on air from May 4, and will be telecast on Fridays and Saturdays in the 10 pm slot. more... | | | ‘Mom-Made’ is the way to go for Rasna this summer | | Rasna has unveiled its new ad campaign for this summer and has created a fresh, younger and contemporary image for the brand. The new campaign focusses on positioning the drink as good in taste along with being healthy, in its new tag line ‘Mom-made’. The campaign has been created by Adrian Mendonza of Dentsu Marcom and produced by Ravi Udyawar films. more... | | | Keo Karpin launches trendy new TVC | | Keo Karpin Hair Oil is undergoing a facelift to keep pace with the changing times. Apart from a new packaging, the brand has recently launched a new advertising campaign with the tagline ‘Jiyo ek nayi zindagi’ that is rooted in the aspirations of the contemporary Indian youth. more... | | | News from latest issue of Impact | | | GoaFest 2007: A New Beginning
GoaFest 2007 was nothing short of a beginning. It has the propelling momentum of something that cannot die a slow death. It is a new, promising beginning, on the horizons of the advertising fraternity and one that one will look forward to year after year. Be it the ‘networker’, the professional seeking a balance of business and pleasure, or the creative, media or servicing person who’s just letting his or her hair down, there’s something for everyone, going by 2007. more... | Wish list for GoaFest 2008: Less scams, more clients, even more media attention
By Kurien Mathews, TBWA\India
One of the things I overheard was one CD asking another CD, “So you won a lot at the O&M awards, didn’t you?” The CD the question was put to, retorted, “Yeah!, I will win a lot at the Burnett Festival too.” I cannot blame the CD the question was put to, as he had to defend himself. more...
| Impact Interview: Kaushik Roy reaches out for his ‘Apna Asmaan’.
Every person has his definition of sky, the metaphor for ambition. A long burning ambition to create on the silver screen in this advertising and marketing pro of over 20 years has come to fruition, with his first movie venture ‘Apna Asmaan’. Even while holding several positions of immense responsibility with industry bodies, corporates and agencies, over time, Roy tells us that he hung on to his connect with cinema, and art. That’s what has enabled him to get into the moviemaking mode through Imagination Works, when there was an opportunity; through his directorial debut, ‘Apna Asmaan’. more... | | | |
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