Daily Search Engine News April 26, 2007

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The Definitive Guide to PageRank
If you are new to the search engine optimization world you likely either know little about PageRank or know about little but PageRank. With that in mind, Danny has put together one of those fabulously comprehensive articles that answers tons of commonly asked questions about PageRank.

Seed Deeper for Strong Viral Growth
Sage Lewis offers up some good advice in a column over at Search Engine Watch today. Lewis takes a look at the average pass-rate to find out how likely it is that a viral marketing campaign will last. His post will serve as a bit of a wake up call for small business owners that think they can toss a good idea on their blog and let it go from there.

Making Link Bait and Viral Marketing Work - Part Two
Today, I'll be talking about the need to make your campaign easy to spread. While the benefit of both viral and link baiting campaigns is that they tend to take off and spread on their own, it's still essential to make sure that you've put plans in place to help things spread. (skip to "Making Link Bait and Viral Marketing Work - Part Two" by Jennifer Laycock)

Everything is Marketing
As a small business, everything you do has an impact on your marketing message and ability to get that message out clearly. This includes how (or whether) you answer your phones, how you reply to email messages, what you say in online forums, the comments you make in blogs the speed of your computers, the presentation of your website, and potentially even the car that you drive.

Raising Flags Over Google's Newly Inherited SEO Firm
Google is treading in dangerous waters right now. The prolific company will inherit its own search engine optimization (SEO) company called Performics after purchasing the online advertising giant DoubleClick on April 13th (takeover due to complete at the end of the year) and so far there is no sure indication of the company's future. (skip to "Raising Flags Over Google's Newly Inherited SEO Firm" by Ross Dunn)

It Ain't Just About Traffic
Many site owners seem to focus on increasing traffic to their site as a goal. More traffic is generally a good thing, but it isn't a cure-all. Are you doing everything you can to make the most of the traffic you get now?

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Very Personalised Ads
Webmaster World - "It would be an interesting concept. A visitor lands on your site, and in your Google Ads, is displayed ads for their favorite topics. It seems like it would be a win-win-win-win for all parties involved."

Does STUMBLE Traffic Break AdSense Policy??
Digital Point Forums - "I'm wondering if traffic from stumble qualifies as genuine interest?"

Checking Stats, What do you look for?
Cre8asite Forums - "When you check your stats what do you look at first? How often do you check up on your sites? I check some of mine once or twice a day. The first things I look at are usually bounce rates and entry pages."

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