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	“I like Apple TV. A lot” says Bob Levitus (Houston Chronicle). “The Apple TV out-of-box experience was just what I’ve come to expect from an Apple product—a real no-brainer.” So simple, in fact, that “in less than 15 minutes, Apple TV was up and running, and I was on the couch enjoying a movie.”
	In his review of a number of the leading wireless routers, David Pogue (New York Times) awards the new AirPort Extreme Base Station “five superlatives.” It’s not only the “smallest, best-looking, and fastest,” but it offers the “strongest signal” and easiest setup. “The setup program,” Pogue notes, is “identical for Mac and Windows” and it’s “light-years more polished and accessible than its rivals. You can attach a printer or hard drive to the router’s U.S.B. jack, and presto: it’s accessible by all the computers on the network. Very cool.”
	Priya Ganapati (TheStreet.com) indicates that “Apple blew past analysts' second-quarter earnings expectations” with its announcement that “net income rose 87% to $770 million.” She reports that “Apple shipped 1.52 million Macintosh computers and 10.5 million iPods during the quarter, representing 36% growth in Macs and 24% growth in iPods over the year-ago quarter.”
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Beginning in May, you can meet with experts and see how the tightly integrated tools in Final Cut Studio 2 can help you deliver your best work. Simply register for the free Final Cut Studio 2 Tour. It’s coming to a city near you. And be sure to sign up today. Space is limited, and interest is sky high.

We’ve created a highly informative video that walks you through some of the exciting new features you’ll want to incorporate in your editing workflow. Take a look.

Who’s using Final Cut Studio to turn their creative vision into reality? You can practically fill a galaxy with the stars comprising this who’s who of creative achievement. They produce the documentaries, feature films, commercials, TV specials, music videos, network dramas, animated programs, titles, short films, movie trailers, and DVDs that you enjoy. Watch.

If you couldn’t make it to Las Vegas for this years NAB show, you may want to visit our NAB 2007 Coverage page. It provides access to Apple press releases as well as media reaction to the announcements made at the event. And be sure to browse the photo galleries to get a sense of the excitement at this year’s show.

From setting up a new network to sharing USB printers and hard drives to streaming media with AirPort, learn how you can “Take Control of Your 802.11n AirPort Exteme Network” in the latest ebook from Glenn Fleishman. Just $10 from Take Control Books.

Now shipping: Adobe Creative Suite 3. Announced earlier this month, the Universal version of Adobe Creative Suite 3 takes full advantage of Macs with fast, multi-core Intel processors. You’ll find upgrades to all of the available versions of the Creative Suite—as well as to the individual applications themselves—on the online Apple Store.

Be sure to visit our Get a Mac site and take a look at the three new Mac ads—“Flashback,” “Stuffed,” and “Computer Cart”—currently in rotation on network and cable TV.

This just in. The Technical Image Press Association (TIPA), an association comprised of 31 different photo publications from 12 countries, named Aperture the Best Photo Software of the year. TIPA bills its annual awards as the “European ‘Oscar’ of the Photo and Imagining industry.”

Found an article you think a few dozen friends ought to read? Send them to the online version of Apple eNews.

Every week, such developers as Adobe (Creative Suite 3), Panic (Coda), and Legacy Interactive (Pet Pals: Animal Doctor and Zoo Vet) release new products for us to enjoy. Like to see some of the more recent arrivals?

Apple eNews
April 26, 2007
Volume 10, Issue 8

We hope you thoroughly enjoyed reading this issue of Apple eNews. You can expect your next issue on May 10. See you then.

Written and designed by Apple in Cupertino, Apple eNews is a free, bi-weekly email publication.

Event dates are subject to change. Some products, programs, or promotions are not available outside the U.S. Visit your local Apple site or call your local authorized Apple reseller for more information. Prices are Apple Store prices as of the date of this publication. They do not include sales tax or shipping charges, are subject to change, and are listed in US dollars. Product specifications are subject to change.

Final Cut Studio 2, announced at last week’s NAB show, delivers a bold new suite of creative tools designed expressly for video editors. A powerful, intuitive, and tightly integrated production suite, Final Cut Studio 2 introduces Color, a professional color grading and finishing application, and brings major upgrades of Final Cut Pro, Soundtrack Pro, Motion, and Compressor.

With Final Cut Pro 6, you can mix virtually any video format at any frame rate in real time. All on a single timeline.

Use Motion 3 to create astonishing 3D motion graphics more quickly and easily than ever before.

Soundtrack Pro 2 lets you synchronize audio to video changes with integrated sound-and-picture change management tools.

Using Compressor 3, one click lets you deliver your best work to virtually any format with point-and-click ease.

Master the perfect DVD for both SD and HD projects using the intuitive interface and powerful toolset built into DVD Studio Pro 4.

The online Apple Store is now accepting orders for Final Cut Studio 2, which will begin shipping in May. Order your copy for just $1,299. Or upgrade to Final Cut Studio 2 for as little as $499.

Whether you’re creating a short video or a feature film, Color, the newest member of Final Cut Studio, makes professional color grading an integral part of your Final Cut production process.

With its task-based workflow, Color lets you experiment with primary and secondary color grade adjustments, preview the results—at any resolution—in real time, and ultimately render your finished look at stunning quality and blazing speed thanks to 32-bit float 4:4:4 image processing.

Designed with Final Cut Pro editors in mind, Color offers a highly accessible toolset, including a familiar Timeline, color wheels, standard scopes, and an intuitive 3D Color Space scope. It also comes with over 20 signature “looks”—all customizable—that you can use to create a unique mood for your video projects.

“Color is really revolutionary,” states Joel Coen about the new, professional color grading tool debuting in Final Cut Studio 2. In fact, the application “seems calculated to appeal to us.”

That’s because the Coen Brothers enjoy being on the leading edge. Their highly praised “O Brother, Where Art Thou?” was “the first feature film where the entire movie was digitized and where we used digital intermediates as opposed to photo chemical grading.”

Known for taking a holistic approach to filmmaking, the pair involve themselves in every step of the process. “We write our own scripts. We cut our own movies. And we’re involved in the process all the way to the end.” With Color, they can now sit down in front of a Mac and “play with contrast and de-saturation and approximate the look” they want for their film.

Available this summer, Final Cut Server provides complete asset management and workflow automation for those using Final Cut Studio 2.

The scalable server-based application automatically catalogs large collections of assets, provides an intuitive interface for multi-volume searching from Macs or PCs, and simplifies the management of the thousands of media assets often used in a typical editing project.

With customizable templates that manage the flow of work typically found in broadcast, post and education environments, it offers sophisticated workflow automation tools, ensuring that assets and projects flow smoothly as they move through the entire production process—from producer to editor to artist.

How could you benefit from such an application? Take a look at how KCAL9, the CBS affiliate in Los Angeles, takes advantage of Final Cut Server to manage the thousands of assets used on a daily basis to search, screen, and approve content in real time.

In 2000, doctors gave Jane Tomlinson just six months to live. But that didn’t stop her from competing in a full Ironman Triathlon, enterting multiple marathons and triathlons in New York and London, or bicycling 3700 miles across the continental U.S. from San Francisco to New York in just 64 days.

For that last endurance event, documentary filmmaker Martyn Hollingworth pedaled right alongside, capturing footage by the day and editing it by night on his 17” MacBook Pro and Final Cut Pro.

Using his very portable editing station, Hollingworth, cycling up to 80 miles a day, filmed and edited daily updates for the UK’s Sky TV, produced a weekly video podcast, and created the hour-long documentary, “Jane Tomlinson: Across the USA,” which aired on Sky TV just days after Tomlinson completed her latest challenge.

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Apple eNews: April 26, 2007