WOMMA's Womnibus #2.33
- User-Generated Content Awards Hit the MTV Main Stage
- MySpace Set to Host Presidential Primary
- Kwik-E-Marts Move in to 7-Elevens for Simpsons' Promo
- Quiznos' Coyote Provides Fun, Quirky PR
- Briefly:
Vertical-Interest Networks, Mobile Meets Social
 Tell a friend: http://www.womma.org/tell/
1> User-Generated Content Awards
Hit the MTV Main Stage
Fans of MTV Movie Awards -- and those who secretly covet the golden bucket of popcorn trophy -- now have a chance to make a play for an award of their own: "Best Movie Spoof" in the User Generated Category. Aspiring spoof-makers can upload their work onto an interactive website, which launched April 23 on Yahoo! Movies. Photos, videos, and commentary from the site will also be featured in the awards show, giving fans extra incentive to contribute and vie for a slice of fame.
After aspiring filmmakers upload their submissions, other visitors to the site can discuss and vote for their favorites. The top five nominees will be flown to the "2007 MTV Movie Awards" in Los Angeles, where they will compete for a spot on the main stage. That an award is being doled out for user-generated content underscores its validity as a medium and gives fans a great way to participate and spread the word.
Learn more (Yahoo!)
Learn more (Wall Street Journal)
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2> MySpace Set to Host Presidential Primary
On Jan. 1 and 2, 2008, MySpace users will have a chance to weigh in and cast their votes in a presidential e-primary. MySpace partnered with nonpartisan/nonprofit group Declare Yourself, and in March launched a page dedicated to aggregating the 2008 presidential hopefuls' official profiles. The network-wide vote is another step in the "MySpace Impact" effort to drive voter registration and awareness.
According to WOMMA member company comScore Media Metrics, 85% of MySpace's 65 million monthly U.S. visitors are of voting age. Also, according to WOMMA member company Nielsen//NetRatings, MySpace users aged 18 and over are three times more likely to interact online with a public official or candidates, proving MySpace a good forum for spreading awareness about the upcoming election.
Learn more (TechCrunch)
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3> Kwik-E-Marts Move in to 7-Elevens
for Simpsons' Promo
Part plug for "The Simpsons Movie," part just plain fun, 7-Eleven is reportedly in talks with Fox Home Entertainment regarding a deal that would see nearly a dozen 7-Eleven shops morph into Simpsons-esque Kwik-E-Marts. Complete with products that are sometimes featured on the Simpsons -- including Buzz Cola, KrustyO's Cereal, and Squishees -- the retail spots are likely to be a hit for diehard Simpsons fans, who are already chattering about the proposed project on blogs and message boards.
Whether or not the cool concept and fan buzz will translate into increased sales for 7-Eleven or box office turnout at "The Simpsons Movie" remains to be seen. In the meantime, though, eager fans of the series can finally get their hands on a Squishee.
Learn more (MediaPost - Login Required)
Learn more (AdRants)
4> Quiznos' Coyote Provides Fun, Quirky PR
Not many food chains would see the arrival of wild animals in their franchise locations as a positive PR opportunity. But when a coyote wandered into a Chicago loop Quiznos location, the company responded quickly. Quiznos issued a press release vowing to "support all two-legged and four-legged guests looking for 'more meat.'" The tongue-in-cheek press release also noted that Quiznos has been looking to "expand its customer base and appeal to different demographics."
In response to the surprise visit from the coyote, who has since been dubbed "Adrian," Quiznos donated $1,000 to the Chicago Animal Care and Control location where Adrian stayed briefly before his release into the Flint Creek Wildlife Refuge. The company also offered Adrian a Prime Rib on Garlic Bread sub as a going away present before his release. Not only was the unique press release picked up by a variety of news sources, it also sparked a ton of positive buzz for the sandwich franchise.
Learn more (Yahoo!)
Learn more (MediaPost - Login Required)
5> Briefly:
Vertical-Interest Networks,
Mobile Meets Social
Vertical Popularity is Growing as Social Networks Evolve
Mobile-Phone Companies Eager to Give Social Network Access
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