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	BizReport News \| April 23, 2007 \| Issue 65/2007

Top Stories

IAB asks for an audit of web metrics firms
The Interactive Advertising Bureau (IAB) is not content with the status quo of current web measurement, and is asking two of the largest metrics firms - comScore and Nielsen//Netratings - to make a few changes. Chief among them, being audited themselves.

Email marketing continues to elicit high response levels

EPIC files FTC complaint against Google/DoubleClick merger

Watch, view and read in new content player

Ad campaign targets concerned DoubleClick clients

Google's Q1 figures exceed all expectations

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April 23 - IAB asks for an audit of web metrics firms