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  BizReport News |  April 20, 2007  |  Issue 64/2007
 
BizReport
 

Top Stories

Pay-per-click fraud rises to 14.8 percent
Pay-per-click (PPC) fraud figures, from the Click Fraud Index, were released this week. A modest rise in click fraud rate has pushed the latest figure to the highest in any quarter since tracking began a year ago.

B2B advertisers prefer direct response

Revenue is the key to social network success

Maps leads travel destination sites

Datran Media launches first online market exchange

Marketers failing to use online for lead generation

Experian purchases Hitwise for $240 million


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