WOMMA's Womnibus #2.32
- WOMBAT Wrap Up: What Went Down in the Big Easy
- Nissan Loses Keys to Lure Customers
- The Knot Inc. Takes Next Step with Lilaguide.com
- DuPont Gets Perky with Video Blogger Amanda Congdon
- Briefly:
Return on Influence, Brands Lean on CGM
 Tell a friend: http://www.womma.org/tell/
1> WOMBAT Wrap Up: What Went Down
in the Big Easy
Nearly 300 pumped attendees headed to New Orleans this Tuesday, April 17 and Wednesday, April 18 for WOMMA's Word of Mouth Basic Training conference. The intensive two-day event included excellent presntations from keynotes Chip Heath, co-author of "Made to Stick," and David Weinberger, renowned blogger and co-author of "The Cluetrain Manifesto," as well as cutting-edge sessions from all the other speakers and panelists. The networking was electric, and Tuesday night's dinner in historic Lafayette Square was the kind of feast attendees have come to expect from WOMMA.
Thanks again to all of our amazing speakers, sponsors, and partners -- without whom this event would not have been possible. You rock!
Check out the WOMBAT blog for a play-by-play recap
2> Nissan Loses Keys to Lure Customers
To promote the 2007 Nissan Altima's push-button ignition system, the company is deliberately "losing" 20,000 key rings in bars, concert halls, sporting arenas, and other public places in seven major markets. The key rings sport three keys (a car key and two house keys -- for authenticity's sake) and two tags, one that reads: "If found, please do not return. My Next Generation Nissan Altima has Intelligent Key with Push Button Ignition, and I no longer need these." The other tag directs the finder to enter a sweepstakes which they can enter either via text message or by visiting www.altimakeys.com.
Nissan is building buzz by giving consumers something they can take with them -- the key ring. More importantly, however, the company is building word of mouth by cleverly addressing a common consumer problem -- the agony of lost keys.
Learn more (BusinessWeek)
Learn more (NYTimes.com - Login Required)
3> The Knot Inc. Takes Next Step
with Lilaguide.com
The Knot Inc., parent company of social media and wedding resource site TheKnot.com, launched Lilaguide.com last month. The new site is a hub where parents can research, rate, and review baby stores, gear, and services. The site launched with 32,000 listings and more than 120,000 reviews from parents who want to spread the word about the baby care products they love and loathe.
A baby-centric online community seems like the next logical step for a company that cut its teeth on a website that pushed wedding planning into the social media stratosphere. The site's word-of-mouth-infused content exchange is based on the Lilaguide book series, which is a guide that reviews baby goods and services written for parents by parents.
Learn more
4> DuPont Gets Perky with Video
Blogger Amanda Congdon
WOMMA member company DuPont tapped video blogger extraordinaire Amanda Congdon, of Rocketboom fame, to star in a handful of video blogs to promote DuPont products. According to a ClickZ article, DuPont is happy, thus far, with the results of the venture. According to WOMMA Board member Gary Spangler, e-business and project leader for DuPont Electronic and Communication Technologies, Congdon fans who check out the videos tend to watch all of them and are spending an average of 10 minutes doing so.
A benefit of using video blogs is the ease with which the form translates into a viral sensation. Though the videos for DuPont weren't created as "viral videos," Congdon's DuPont endorsements are being passed along via email and copied onto the blogs of enthusiastic viewers.
Learn more (DuPont)
Learn more (ClickZ)
5> Briefly:
Return on Influence,
Brands Lean on CGM
The Latest in ROI: 'Investment' Out, 'Influence' In
Customers Help Brands Build Marketplace Muscle
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