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SPECIAL WOMBAT PREVIEW:
1> Absolute Last Chance: Come to
WOMBAT, Learn Word of Mouth
This Tuesday and Wednesday, WOMMA is packing up and heading to the Big Easy for two days of intense word of mouth learning at our third annual Word of Mouth Basic Training conference. We want you to be there, and time is running out for you to register.
The Good News: WOMBAT seats are still available, and there's still time (barely!) to register for the conference. If your calendar has suddenly cleared up, fill the white space with the 50+ expert speakers, 20 real case studies, and 16 practical how-to lessons you'll find at WOMBAT.
The Bad News: If you don't register today or on site tomorrow morning, you're going to miss your chance to experience WOMMA's original how-to conference -- including tons of practical tips, hands-on techniques, and networking opportunities.
WOMBAT kicks off first thing Tuesday morning. We hope to see you there!
Register now or on-site
2> (Almost) Experience WOMBAT:
Read the Conference Blog
At this week's WOMBAT conference three full time bloggers will be writing around the clock, giving you an insider's look at the conference -- as it happens. Nothing beats the networking and hands-on learning that comes from actually attending a WOMMA event, but the WOMBAT blog is a great place to peruse the content and (almost) experience WOMBAT.
If you can't make it to WOMMA's Word of Mouth Basic Training conference and want to know what you're missing, check out the WOMBAT-dedicated blog. The WOMBAT blog is the closest thing you can get to the real WOMBAT experience without venturing to the Big Easy. Subscribe to the WOMBAT blog feed, and keep your thumb on the pulse of what's happening in New Orleans this Tuesday and Wednesday in real time.
Read the WOMBAT blog
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MORE WOMMA NEWS:
1> Do Your Part: Help WOMMA
Recruit More Members
WOMMA was founded in 2004 with just three corporate members. Today, we have more than 370 outstanding member companies. Our success is a direct result of word of mouth, spread by folks like you to friends, clients, and peers. We're growing, and we're not slowing down anytime soon. In fact, we've got our sights set on the 500-member mark, and we need your help to get there.
As a WOMMA member, you're part of an exclusive community of the industry's smartest, most dynamic movers and shakers. Do you know someone like-minded who belongs in our ranks? If so, send them our way. Tell them why you're a member and why they should be one, too.
Just give us a name; we'll do the rest.
Get the tools you need to refer a future WOMMA member
2> Call for Participation: Join the
MWOMv3 Editorial Board
Join the Measuring Word of Mouth Editorial Board, a working group of WOMMA's Research Council, and help write the book on word of mouth marketing research.
WOMMA's Measuring Word of Mouth is the seminal research collection in word of mouth marketing. Vol. 1 is in its second printing, Vol. 2 is flying off our shelves, and now it's time to weigh in and be part of Vol. 3.
The MWOMv3 Editorial Board will be responsible for:
Approving proposed topics
Vetting papers and providing constructive feedback to authors
Providing input regarding content objectives
Rating submissions based on predetermined criteria
Positions on the Editorial Board are open to WOMMA members, as well as members of our Advisory Board. The Editorial Board will hold its first meeting via conference call on Friday, April 20, 2007, at 2:00 p.m. EST. To participate, please contact WOMMA's Research Editor Shannon Stairhime at shannon@womma.org.
4> Joined: 5 New Members
Even more companies have joined WOMMA. Welcome to:
Zuberance
Espalhe
DePaul University
Progressive Productions
Ignition
We thank everyone for their support!
5> Spreading the Word
News by, about, and for WOMMA members:
Congratulations to WOMMA member company Zocalo Group. Headed by WOMMA Board member Paul Rand, it officially opened shop last week.
WOMMA member company Converseon led a social media marketing workshop on April 9 as part of the eighth annual Search Engine Strategies Conference & Expo in New York.
WOMMA member Rhoda Weiss, CEO and chair of the Public Relations Society of America, spoke to a crowd of Detroit-based PR professionals on April 12. Her speech was titled, "21st Century PRevolution: Best Practices and Trends from Across the Nation and Around the World."
Baseball fans: WOMMA member company Sports Media Challenge has launched the top 10 baseball blogs in its Sports Blog Index. Check them out here.
WOMMA members Geno Church of Brains on Fire and John Moore of Brand Autopsy spoke on word of mouth marketing last month in South Africa as part of Espresso Sessions, Standard Bank's series of networking power breakfasts for entrepreneurs.
Are you speaking at an event or receiving an award? Were you quoted in the press? Are you making a change at work or at home, or otherwise just doing something really cool? Tell us about it and we'll spread the word! Email editor@womma.org.
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