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WebProNews - Highlights of SES New York
April 14, 2007
http://www.WebProNews.com
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**Highlights of SES New York**
The Search Engine Strategies Conference tour kicked off the 07
season in fine fashion by appearing in one of the most popular
cities in the world - New York City. The WebProNews team -
consisting of Rich Ord, Mike McDonald and Richard Easterling -
attended this particular leg of the SES conference. As they are
in the habit of doing, our three amigos provided us with some
fantastic content, both in text and video form.
What follows are some highlighted articles that do a good job of
relaying the what's been happening at the first leg of 07 SES:
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Search Speaks Up On Ad Quality Scores
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A controversial piece of the SEM puzzle considers whether or
not a marketer's advertisement suits the quality requirements
of the search engines. A session at SES New York brought out the
opinions from reps of Google, Yahoo, and Microsoft about ads and
quality scores.
The trio of speakers from those search advertising companies at
the SES New York question and answer session on "Ads In A Quality
Score World" talked in general terms about quality ad strategy.
Click Here to read more...
http://www1.webpronews.com/redirects/AdQuality.html
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Search Supports Sitemaps Autodiscovery
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Major search engines Ask, Google, Microsoft, and Yahoo jointly
announced at SES New York their support of a new feature that
makes sitemaps more valuable to webmasters.
It's called autodiscovery, and those search engines, along with
IBM, have embraced the sitemaps concept wholeheartedly. Webmasters
can now place the location of their sitemaps inside a robots.txt
file, where crawlers will find it proactively.
Click Here to read more...
http://www1.webpronews.com/redirects/Sitemap.html
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I, Robots.txt
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Danny Sullivan keyed the Robots.txt Summit session during SES
New York, where representatives from major search engines
discussed the future of the humble file used to manage crawler
behavior.
Robots.txt serves as a tool to guide obedient search engine
spiders to the content a webmaster wants indexed. It also blocks
those spiders from reaching content as the webmaster desires.
Click Here to read more...
http://www1.webpronews.com/redirects/Robots.html
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Exclusive Interview from SES NY with Danny
Sullivan, the Sultan of Search
Watch the Video Now!
http://aj.600z.com/aj/25290/0/cc?z=1&b=25293&c=25295
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Humans? That's HOT
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SES New York reached out to attendees in one session where
moderator Chris Sherman enabled the conversation on social
search.
Humans had the firm hand in organizing web content in directories
before search engines improved the online experience
algorithmically. What goes around comes around, as the best
improvements available to search may be in the hands of its all
too human users.
Click Here to read more...
http://www1.webpronews.com/redirects/Humans.html
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Watch Your Wikipedia Steps
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Some marketers swear by what a well-made Wikipedia entry can do
for one's online presence. But the perils are many and the
punishments are swift for those who try to game the online
encyclopedia for personal gain.
As our Joe Lewis noted earlier about Wikipedia's potential for
marketing purposes, even the savviest pros can run afoul of the
site's numerous editors. Barry Swartz of SERoundtable narrowly
missed having his entry banned by the site.
Click Here to read more...
http://www1.webpronews.com/redirects/Wiki.html
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Making The Most Of Shopping Search Feeds
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Let's be blunt: Getting your products listed in the shopping
search engines is a tedious, cyclical, pain-in-the-butt process.
But it's also necessary if you want to get the most out of online
retail. At the Search Engine Strategies Conference in New York,
those in the know spill what they know about shopping search
optimization.
The session, simply titled "Shopping Search Tactics," featured
presentations from analyst Brian Smith of ComparisonEngines.com,
and from Brian Mark, chief technical officer at Toolbarn.com.
Smith opened his portion with a gloomy warning: This will not be
as easy as Google AdWords. If you're submitting your product
information to a shopping engine, read the directions carefully
- each engine has its own guidelines for data feed submissions.
Click Here to read more...
http://www1.webpronews.com/redirects/Shop.html
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Promote Your Site With Wikipedia
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If you check out the Google search results for most terms, you'll
find Wikipedia at or near the top of the list.
The popular user-collaborated encyclopedia has more page views
than Digg and MySpace, and could be largest untapped resource in
online marketing to date.
Danny Sullivan moderated today's session focused on the viability
of Wikipedia as an online marketing tool.
The discussion panel consisted of the following members:
Click Here to read more...
http://www1.webpronews.com/redirects/Wiki2.html
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