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Dear Musician,
Shortly after NAMM comes the world's largest music trade show, the Frankfurt Musikmesse. And we mean big: This year there were 108,000 visitors from 120 countries, and 2,400 exhibitors. Compare that to NAMM's stats (85,000 registrants from more than 100 countries, and 1,535 companies), and it's easy to understand why Messe is the global music industry event.
But it's not just about the business; the public is invited for a day, so the Messe stages concerts, has two outdoor concert stages, presents the finale of the School Jam competition (in fact, the winner will be playing at the Summer NAMM show in Austin this year), and provides the venue for Musik Media's prestigious Musikmesse International Press Awards show.
So of course, Harmony Central was there. But because a lot of the new products were already covered with our NAMM video blitz, Harmony Central's Craig Anderton took a different tack. His daily show highlight videos cover the "vibe" of Messe as well as the products, and there's more to come in the theater section, including whirlwind tours of the various exhibition halls, and of course, product videos.
If you couldn't make the Messe, Harmony Central is definitely the next best thing to being there—from the steady flow of press releases, to videos in the Theater, to discussions in the forums. Enjoy!
- Your Harmony Central Team
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