WOMMA's Womnibus #2.31
- 'Buzz' is the Word for Burt's Bees
- Don't Get Left Behind: WOMBAT, New Orleans, April 17-18
- Dell Listens to Enthusiasts Via Online Community
- Newest Social Media Craze Twitter Connects Friends
- Briefly:
Niche Social Networks, Influencers Still Influencing
 Tell a friend: http://www.womma.org/tell/
1> 'Buzz' is the Word for Burt's Bees
Burt's Bees, maker of earth-friendly skin-care products, kicked off its "Burt's Bees Bee-utify Your World Tour" on March 23. The tour, which was developed in conjunction with WOMMA member company Alloy Marketing Promotions, will travel through 15 U.S. cities via an enormous mobile hive, in which consumers can sample Burt's Bees products. The hive team is offering free on-site hand massages and skin-care consultations to those lured by the spectacle of the massive hive -- just one of the WOM-worthy elements of the endeavor.
Those that venture into the hive can also contribute to the company's "What Do You Do for the Environment?" chalkboard, which helps emphasize the company's positive stance on natural products and negative attitude toward animal testing. The 50 best chalkboard entries in each city win a free sapling tree to plant to offset carbon emissions.
Learn more
2> Don't Get Left Behind: WOMBAT,
New Orleans, April 17-18
Next week, WOMMA is packing up and heading to the Big Easy for two days of intense word of mouth learning at our annual Word of Mouth Basic Training event. It's taking place this April 17-18, and we're sure we'll see most of you there -- either in the sessions, where some of the best word of mouth case studies and how-to's are going to be presented; at one of the networking breaks, schmoozing up your word of mouth marketing peers; or at the traditional, down home New Orleans-style dinner that we're hosting Tuesday night, where good food and good word of mouth conversation will converge.
For those of you who haven't signed up yet, you've still got a few days left to register. Hurry, though, as spots are going fast.
We hope to see you there!
Register for WOMBAT today
3> Dell Listens to Enthusiasts Via
Online Community
WOMMA member company Dell has created a site where its customers can offer up both praise and criticism for the company's products. At Ideastorm (www.dellideastorm.com), users can create an account, share and discuss ideas, and vote on their favorite ideas with the ultimate goal of product improvement. The site launched on Feb. 16 and by Feb. 27 community members had contributed 2,251 ideas, which had elicited 4,477 comments.
For the second component of the campaign, Dell enhanced the main page for its social media site, StudioDell, to include video. Customers are encouraged to upload videos that demonstrate how they use Dell products and technology for their creative projects, creating an environment where Dell enthusiasts can show off how they've put the company's products to work, perhaps inspiring other potential customers in the process.
Learn more
4> Newest Social Media Craze Twitter
Connects Friends
Twitter.com wants to know what you're doing. Eating a tofurkey sandwich? Sitting down to a morning meeting? Wishing you were still at home in your pajamas? All of those things are worthy of Twitter, the latest social media craze that has masses of tech-savvy folks broadcasting the minutia of their day. Twitter is blog-like in that users can post what they want, when they want from either a computer or a cell phone. The only caveat is that each message is limited to 140 characters.
Once a Twitter user creates an account, he or she can invite friends to join or connect with existing Twitter-ers. Fans of the site claim it's a good way to stay connected, while others claim the constant onslaught of messages is a lot to handle. In any case, the new form of online social media means new word of mouth potential for marketers, though it may raise concerns around ethical disclosure, given the limitations of its format.
Learn more
5> Briefly:
Niche Social Networks,
Influencers Still Influencing
Niche Social Networking Sites New CGM Boom
Ed Keller: Influencers Are Everyday Folks, Not Social Elite
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