Daily Search Engine News April 10, 2007

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Ongoing Coverage of Search Engine Strategies NYC
If you aren't here in New York City for the Search Engine Strategies conference, never fear...you can still get complete coverage of nearly every session online. Barry Schwartz has once again put together an excellent reporting team and will have full session recaps up on his SEO Roundtable blog shortly after each session ends. I won't be speaking until Friday, but if you're here for the show, please stop by and introduce yourself.

When it Comes to Social Media, Think Old School
While social media is a reasonable new term to most marketers, the sites within the social media realm have often been around for quite some time. It's easy to focus your time and efforts on the current trendy "darlings" of the social media landscape, (umm...Digg anyone?) but most businesses would be far better served to focus their social media marketing on established sites like Yahoo Local Search or Amazon.com product reviews. That's not just me offering up the advice either, a new study from iProspect and Jupiter Research confirms it.

Systematic Theft - One Search Engine Optimization Company's "Nasty Surprise"
Let's face it - any search engine optimization company knows that the industry has carried a collective black eye for many years. This is unfortunate, because there are many firms out there that do outstanding work and who must struggle for simple legitimacy simply because there are so many fly-by-night companies and snake oil salesmen out there. (skip to "Systematic Theft - One Search Engine Optimization Company's "Nasty Surprise"" by Scott Buresh)

Copywriting Makeover: Value vs. Vision - Part 1 of 2
There's no doubt. Wholesalers USA knows their customers. They've spent the time digging through log files to analyze site stats. They've spoken with customers on the phone and emailed with them. They've used client feedback to develop new products that have taken off like a rocket. Wholesalers USA understands the importance of giving the customer what s/he wants. What they needed some help with was translating that message into natural-sounding SEO copy that would deliver qualified traffic. (skip to "Copywriting Makeover: Value vs. Vision - Part 1 of 2" by Karon Thackston)

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Who Else Gets Traffic from Google Images?
Digital Point Forums - "Does the traffic from images convert? Or do they just come for the images and leave?"

Best Blogs And Wesbites On Usability?
Cre8asite Forums - "I'm looking to add a Usability category to my website and would like to know your thoughts on which are the best:"

Deep Links
V7N Forum - "To build deep links I use Payperpost and sometimes forums and directories. How do you build links for your inner pages?"

Cost per Lead
Search Engine Watch Forums - "I'm trying to gather some info for a client call that I have coming up. They are asking for us to beat our previous marketing campaign results which were a 20% conversion rate and a $4.33 Cost Per Lead. I am trying to gather some CPL statistics in various market industries to show that the $4.33 CPL was a bit out of the norm and not generally within industry standard. Anyone got some info?"

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