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The International Herald Tribune
IHT.com Tech Alert


Paris, Wednesday, April 11, 2007

New agency takes new approach to Sony ads
In a $20 million campaign, BBDO Worldwide's ads depict humorous family situations, but the message is how Sony products can solve age-old photography problems like blurriness and shakiness.

Pension fund exploring $45 billion bid for Bell Canada
A takeover would represent a rare effort by a pension fund, rather than a private equity firm, to lead a buyout of this magnitude.

AMD's chip sales fall, prompting cutbacks
Advanced Micro Devices, the computer chip maker, said a sharp decline in sales revenue was causing it to cut back on hiring and spending.

Microsoft Xbox to have instant messaging
The move is an element of Microsoft's overall strategy to connect people across PCs, televisions and mobile devices like cellphones.

Bloggers debate need for code of conduct
A few prominent figures in high technology are proposing a blogger code of conduct to clean up the quality of online discourse.

Silicon Valley moneymen in a race for spectrum
Some of the Silicon Valley's most powerful investors have joined forces behind a bid for valuable radio spectrum that will be freed when television broadcasters convert to digital signals.

Standards divide European archives
Microsoft, again, is in a rivalry over software for government documents, this time as Europe prepares to digitize some of its archives.

Phony MySpace pages designed to spark TV ratings
Producers are turning to the Web to court fans. In the case of CBS and "How I Met Your Mother," a faked fan page on MySpace had the intended effect.

On Advertising: A strategy of change
MDC Partners, an advertising conglomerate based in Toronto, hopes to get ahead in the intensely competitive advertising industry with a contrarian strategy of almost continuous change.

Telecom Italia becomes national drama
The ownership of Telecom Italia has become "a political football," which does not bode well for its future success.
- Telecom Italia chairman resigns in dispute
- Investor seeks to drive out Telecom Italia chairman

HP is imagining a Web friendly printer
The company is worried that if Web pages continue to prove hard to print, fewer people will be demanding its products.

The Nokia-Qualcomm disconnect
The companies have been fighting in European, Chinese and American courts since late 2005 over the value of Qualcomm's patented CDMA mobile telephone technology.



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