Daily Search Engine News April 5, 2007

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Wait, How Many Blogs Again?
David Sifry has released Technorati's latest "State of the Blogosphere" report today. Sifry's post tells us that Technorati is now tracking more than 70 million blogs. That's up from 51 million at their last report. He also points out that new blogs are coming online at the rate of 120,000 per day (or roughly 1.4 blogs per second.) Unfortunately, spam blogs are also coming online at a pretty strong rate. Technorati tracked the creation of more than 11,000 spam blogs (splogs) per day in the month of December.

Ask Goes on the Attack
It's tough being the little guy...especially when you know you have a strong product that could likely compete with other companies, if only consumers would give you a chance. Ask.com has been playing catch-up to Google and Yahoo for most of the eleven years that it's been answering search queries and apparently, it's had enough. No more taking pot shots at Google via the Ask.com blog, this time it's all out war. (skip to "Ask Goes on the Attack" by Jennifer Laycock)

Social Media Marketing as Part of B2B Online Marketing Campaigns
Online communities have taken on lives of their own, often playing integral roles in vendor-to-consumer relations. But what impact does social media have on B2B transactions? How can B2B advertisers tap into social media concepts and this shift in media consumption? (skip to "Social Media Marketing as Part of B2B Online Marketing Campaigns" by Jody Nimetz)

6 Newbie SEO Questions
Someone emailed me with a list of quick questions about some SEO terminology they didn't understand. I figured if one person was looking for these answers, many of you would be, too. (skip to "6 Newbie SEO Questions" by Jill Whalen)

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Yahoo Alpha , Custom Personalized Search from Yahoo
Webmaster World - "We also decided to add a sharing element for logged in users of the site. Now, if you decide to share your personalised url with others, they can view and effectively use the search configuration you have developed."

Homepage Bouncers, 60%
Cre8asite Forums - "Despite running a Google AdWords campaign that brings considerable traffic to our e-commerce site - Google Analytics reveals a Bounce Rate of nearly 60%. I can only assume the copy on the homepage is not compelling enough or perhaps there is some other explanation for what seems like a very high level of bouncers?"

Creating A New Site Based On One Product?
High Rankings Forum - "We have a website with tips and advice about health products. The competition is quite tough in this field, but we have one product that is doing extremely well in search engines and other websites are starting to link to it as well. We are thinking about creating a whole new website for this product only, and there are a few variations on the product itself that we would promote and sell. Is this a good idea?"

Signs of Fundamental Change at Google Search
Webmaster World - "I'd like to collect people's observations about what 'signs of fundamental change' they've may have observed in recent months."

Ask Goes On The Attack
Small Business Ideas Forum - "We have the commercials up on the forum so everyone can watch them and see what all the fuss is about."

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