WOMMA's Womnibus #2.30
- WOMMA Board of Directors Election Results Announced
- Register for WOMBAT; Get Free Stuff
- Chipotle: Building Burrito Buzz Since 1993
- A-B Toasts Social Networking With 'Here's to Beer'
- Briefly:
Social Networking 3.0, Talking Cost-Per-Buzz
 Tell a friend: http://www.womma.org/tell/
1> WOMMA Board of Directors Election
Results Announced
The polls are closed, and WOMMA is pleased to announce the newly-elected members of its Board of Directors. WOMMA's Board includes major brands, agencies, researchers, word of mouth specialty firms, and top experts. It represents the diversity of companies that have embraced word of mouth marketing.
WOMMA's new Directors are:
John Bell, Managing Director/Executive Creative Director, 360 Digital Influence, Ogilvy Public Relations Worldwide
Idil Cakim, Vice President, Interactive Media, GolinHarris (Incumbent)
Sam Decker, Vice President, Marketing and Products, Bazaarvoice
Virginia Miracle, Director, Word of Mouth Marketing, Brains on Fire (Incumbent)
Paul Rand, Partner, Global Chief Development and Innovation Officer, Ketchum Communications (Incumbent)
Julie Wittes Schlack, Vice President, Innovation and Design, Communispace Corporation
Laura Shuler, Chief Strategy Officer, President (U.S.), Jack Morton Worldwide
Scott K. Wilder, General Manager, Online Communities, Intuit (Incumbent)
They will join the following Directors, who are currently serving on the Board:
Dave Balter, CEO, BzzAgent
Pete Blackshaw, CMO, Nielsen BuzzMetrics
Ed Keller, CEO, The Keller Fay Group
Rick Murray, President, me2revolution, Edelman
Jim Nail, Chief Strategy and Marketing Officer, TNS Media Intelligence/Cymfony
Gary Spangler, E-Business Leader, Electronics and Communications Platform, DuPont
Jamie Tedford, SVP, Marketing and Media Innovation, Arnold Worldwide
Read the press release
2> Register for WOMBAT; Get Free Stuff
There are fewer than two weeks left until WOMMA's Word of Mouth Basic Training conference. We're swarming the Big Easy April 17-18 for the one, the only, and the absolute best how-to conference for word of mouth marketers. If you haven't yet registered, now is the time.
Register today -- before it's too late! -- to claim your WOMBAT freebies, including:
Free Book: WOMMA is giving a free copy of keynote speaker Chip Heath's book "Made to Stick: Why Some Ideas Survive and Others Die" to all WOMBAT attendees.
Free Drinks: Come to early registration Monday, April 16 and stay for a cocktail reception. Sponsored by Icosystem.
Free Dinner: Eat, bond, and network with your fellow attendees at one of WOMMA's legendary group feasts.
Free Crawfish Eating Lessons: That's right! Not only are we going to serve them up at our traditional New Orleans dinner, but we'll show you how to eat crawfish the right way, too.
Register today
3> Chipotle: Building Burrito Buzz Since 1993
Chipotle Mexican Grill doesn't spend a lot of money on traditional advertising. In fact, according to a recent article in BusinessWeek, Chipotle spends less on advertising annually than its former parent McDonald's Corp. spends in 48 hours. Not bad for a food chain that saw 13.7% sales growth in 2006. So what's Chipotle's secret? Word of mouth, of course.
Since the company's inception in 1993 it has been a heavy user of word of mouth marketing techniques, from shipping free burritos in 1997 to the Denver courthouse where the Timothy McVeigh trial was taking place, to hosting annual Halloween contests in which customers dressed as a burrito get a free Chipotle burrito for their efforts. Currently, Chipotle is holding a video contest for college students at select universities who have submitted 30-second ad spots that will likely only add to the buzz.
Learn more
4> A-B Toasts Social Networking
With 'Here's to Beer'
Anheuser-Busch partnered with niche social networking site MingleNow.com to launch its "Here's to Beer" campaign, which promotes the beer industry and is sponsored by A-B. The campaign invites MingleNow users to upload pictures of friends toasting each other with mugs or bottles of beer. The photo toasts, which the company has dubbed "clicks," make great pass-alongs with lots of viral potential.
Because the promotion involves the beer industry and not just A-B, the company is hoping to stir the hops-and-barley passions of beer enthusiasts, regardless of whether A-B is their brand of choice. And because the site is built around photo sharing -- with pictures often being snapped inside pubs, which enforce strict age limitations -- the threat of participation by minors is significantly reduced.
Learn more (MediaPost)
Learn more (AdWeek)
5> Briefly:
Social Networking 3.0,
Talking Cost-Per-Buzz
Examining the Future of Online Social Networking
Taking the Reins: Controlling the Word of Mouth Currency
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