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TO DO:
1> Caught on Tape:
See Why People Love WOMMA
Some things have to be seen to be believed. Members' enthusiasm for WOMMA and attendees' passion for WOMMA events are two of those things.
Visit the WOMMA Video Library -- made possible by coBRANDiT -- to see for yourself why our folks love word of mouth marketing. If you're on the fence about joining WOMMA or renewing your current membership, you'll be instantly reminded why you have to be part of this amazing group of marketing professionals. And if you're still not sure whether to join us in New Orleans for WOMBAT April 17-18, you'll get a taste of what you'll be missing if you skip this must-attend event.
So turn the volume up on your PC and click through to WOMMA's Video Library. Be forewarned, though: The excitement is contagious!
Learn more
2> Teleconference: Party Your Way
to Better Word of Mouth
Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons. After the teleconference, visit our website for an audio recording of the call, which can be downloaded for free from the WOMMA Member Center.
This Wednesday, April 4, at noon EST:
Using House Parties to Spread Word of Mouth for Your Brand: Join the party -- and Party2Win! Imagine what dozens, hundreds, and even thousands of simultaneous house parties can do for you and your clients. From strengthening relationships and promoting new products to fundraising, publicity, and more, house parties are the perfect tool for word of mouth marketers. Learn how the Humane Society, in particular, has been using house parties to raise funds, recruit volunteers, amend laws, and increase awareness for their cause. Featuring Party2Win's David Salie and Lynn O'Connell and the Humane Society's Melinda Fox.
Rescheduled (stay tuned for date and time):
Evaluating Social Media Initiatives with Web 2.0 Technology: Navigating and understanding the maze of Web 2.0 technology can be a daunting task. It doesn't have to be, though. Learn to use Web 2.0 tools and social media to acquire new prospects, reach out to existing customers, and reward your most loyal fans. Featuring Joe Lichtenberg, VP, Marketing & Business Development, Eluma. (Please note: This call was previously scheduled for March 28 and will be rescheduled due to technical difficulties; previous registrations will be honored.)
Cost is $20 for WOMMA members, $60 for non-members.
Sign up
3> Join WOMMA's Healthcare
and Pharma Task Force
Word of mouth marketing isn't only for big consumer brands. It's a useful strategy for any business that wants to take care of its customers -- including those in the healthcare and pharmaceuticals industry.
WOMMA is looking for enthusiastic marketers who are interested in revolutionizing the healthcare and pharmaceuticals industry with word of mouth marketing. Join our new Healthcare and Pharma Task Force to:
Create a whitepaper outlining best practices for word of mouth marketers in the healthcare/pharma space.
Draft guidelines to help healthcare/pharma marketers maintain ethical standards that protect the patient and consumer.
Identify word of mouth marketing techniques and case studies that are useful within the healthcare/pharma industry.
Define the scope and size of word of mouth in the healthcare/pharma industry.
Discuss issues and resources important to healthcare/pharma marketers.
The Healthcare and Pharma task force will hold its first meeting via conference call on Wednesday, April 4, at 2 p.m. CST. To participate, please contact Tarah Remington at tarah@womma.org.
4> Find New Clients, Jobs,
Speaking Opportunities
Your WOMMA membership is much more than a line of text on your resume. WOMMA members get exclusive access to new clients, hot word of mouth jobs, and unique word of mouth speaking opportunities. Do more with your membership; take advantage of these member benefits:
BUYERS GUIDE: All members receive a free basic listing in the WOMMA Buyers Guide -- official launch next week. Complete your listing today to put your name, logo, and a description of your company in front of the word of mouth buyers who'll become your next big clients. Visit http://buyers.womma.org.
JOB BOARD: The only job site specifically for word of mouth marketing positions. WOMMA members get a free post each month. Visit www.womma.org/jobs.
SPEAKERS BUREAU: For speakers and event planners, find a speaking gig or an expert speaker, panelist, or keynote. WOMMA members get first crack at the best gigs. Visit www.womma.org/speakers.
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DONE:
1> Elected: 2007 Board
of Directors
WOMMA is pleased to announce the newly-elected members of its Board of Directors, who will begin their terms on April 15, 2007. WOMMA's Board includes major brands, marketers, agencies, researchers, word of mouth specialty firms, and top experts. It represents the wide diversity of companies that have embraced the consumer-driven power of word of mouth marketing.
WOMMA's new Directors are:
John Bell, Managing Director/Executive Creative Director, 360 Digital Influence, Ogilvy Public Relations Worldwide
Idil Cakim, Vice President, Interactive Media, GolinHarris (Incumbent)
Sam Decker, Vice President, Marketing and Products, Bazaarvoice
Virginia Miracle, Director, Word of Mouth Marketing, Brains on Fire (Incumbent)
Paul Rand, Partner, Global Chief Development and Innovation Officer, Ketchum Communications (Incumbent)
Julie Wittes Schlack, Vice President, Innovation and Design, Communispace Corporation
Laura Shuler, Chief Strategy Officer, President (U.S.), Jack Morton Worldwide
Scott K. Wilder, General Manager, Online Communities, Intuit (Incumbent)
They will join the following Directors, who are currently serving on the Board:
Dave Balter, CEO, BzzAgent
Pete Blackshaw, CMO, Nielsen BuzzMetrics
Ed Keller, CEO, The Keller Fay Group
Rick Murray, President, me2revolution, Edelman
Jim Nail, Chief Strategy and Marketing Officer, TNS Media Intelligence/Cymfony
Gary Spangler, E-Business Leader, Electronics and Communications Platform, DuPont
Jamie Tedford, SVP, Marketing and Media Innovation, Arnold Worldwide
Read the press release
2> ComBlu and DemandROMI
Adopt WOMMA Ethics Code
WOMMA member companies ComBlu and DemandROMI have adopted the WOMMA Ethics Code. In so doing, they join a growing list of pioneers -- including Dell and DuPont -- who have made a formal, company-wide commitment to word of mouth ethics.
ComBlu and DemandROMI implemented their word of mouth ethics policies using WOMMA's Ethics Adoption Toolkit, a collaborative ethics document library that includes all the pieces that companies might need to make WOM ethics an official policy within their organization -- including sample letters, contracts, press releases, and more.
We commend ComBlu and DemandROMI for their commitment to word of mouth ethics and we thank them for their leadership on this important issue.
Read a press release from DemandROMI
Find out how your company can adopt the WOMMA Ethics Code
3> Announced: 20% Discount on
Training for WOMMA Members
At WOMMA, we like to save our members money. We're always on the prowl for good deals and deep discounts; it's just one of the many benefits of being a WOMMA member. In fact, last year alone we saved our members more than $6,000 on event registrations, including $2,050 on five WOMMA meetings and more than $4,000 on 35 other industry events.
The savings continue to add up in 2007. Just announced:
UNI's "Strategic Word-of-Mouth Marketing" Seminar: 4/26-27, Singapore, save 20%
Claim your event discount by using our members-only discount code, available now in the WOMMA Member Center.
Log into the Member Center today
Learn more about this event
4> New Advisory Board
Member Announced
WOMMA is pleased to announce that Barak Libai has joined the WOMMA Advisory Board, our panel of academics and authors who have made significant contributions to the word of mouth industry and who honor WOMMA with their expertise, insight, and support.
Dr. Libai, a senior lecturer at Tel Aviv University and a visiting Associate Professor of Marketing at the MIT Sloan School of Management, is a welcome addition to our family of word of mouth experts and advocates; we look forward to working with him as we continue building a strong and prosperous word of mouth marketing industry.
Meet the Advisory Board
5> Joined: 5 New Members
Even more companies have joined WOMMA. Welcome to:
The Cheesecake Factory
DraftFCB
DemandROMI
iCrossing
The Phelon Group
We thank everyone for their support!
6> Spreading the Word
News by, about, and for WOMMA members:
WOMMA member company Discover Boating has produced a short film designed to promote the boating industry. The viral video, titled "Good Run," offers a nostalgic look at the boating lifestyle. Check it out at www.youtube.com/watch?v=IeE92WVe_so or www.discoverboating.com/viral/youtube.aspx.
WOMMA member Sam Decker of Bazaarvoice spoke this month on a panel at Forrester's "Emerging Marketing Channels" Bootcamp in Cambridge, Mass.
WOMMA member company DuPont is using online videos featuring video blogger Amanda Congdon to promote its products and services. See them at www2.dupont.com/Stories/en_US/index.html.
WOMMA member Jim Calhoun of PopularMedia was quoted recently in AdWeek on the subject of viral video.
WOMMA member and Board President Ed Keller of the Keller Fay Group wrote a letter to the editor this month in response to a Brandweek article on word of mouth influencers. Read it now.
Congratulations to WOMMA member company Echopinion!, which was featured in the March 2007 issue of 1to1 magazine.
Are you speaking at an event or receiving an award? Were you quoted in the press? Are you making a change at work or at home, or otherwise just doing something really cool? Tell us about it and we'll spread the word! Email editor@womma.org.
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