| I&B Ministry bans FTV channel |
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The Ministry of Information & Broadcasting has banned transmission or re-transmission of FTV on all platforms with effect from April 1, 2007 to May , 2007 throughout the country for showing programmes that are against good taste and decency, denigrate women and are likely to adversely affect public morality. more... |
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| Moser Baer forays into home entertainment with video titles |
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Moser Baer has forayed into the home video market with the national launch of 101 popular Hindi titles at price points of Rs 28 for VCDs and Rs 34 for DVDs. The company also announced two new film projects, and inaugurated an online website offering the entire range of home videos released by it. more... |
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| Saatchi & Saatchi appoints Sanjib Dey as Executive VP |
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Sanjib Dey is joining Saatchi & Saatchi as Executive VP. Prior to this appointment, he was Vice President at Lowe. He replaces Alok Lall at Saatchi & Saatchi who quit the agency two months ago. more... |
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| Ogilvy’s Suresh Babu moves to Chennai office as Creative Head |
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Suresh Babu, Senior Creative Director, O&M, moves to Ogilvy Chennai as Head of Creative. Suresh is currently Creative Director, Ogilvy Mumbai. more... |
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| Madison Media’s Cadbury campaign featured in ‘Cream of Venice Selection’ |
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Madison Media’s campaign for Cadbury has been featured in the ‘Cream of Venice Selection’, a show reel of innovative communication ideas, due to be shown to delegates at the inaugural Venice Festival of Media. The VFM will be held in Venice from April 15 to 18. more... |
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| Ranjeev Vij joins VGC’s senior management |
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Ranjeev Vij of Rediffusion DY&R has joined Vyas Giannetti Creative as Associate Vice President of Delhi operations. more... |
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| Flashed Yesterday India TV receives $11.5 million FDI from FUSE+Media |
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Hindi news major India TV has attracted FDI exceeding $ 11.5 million by FUSE+Media. The investment gives FUSE+Media a 19.17 per cent stake in Independent News Services Pvt. Ltd, which is India TV’s parent company. more... |
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| Indian Idol 3 moves step ahead with auditions in final city |
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Indian Idol, in its third season, is well on course. The 12-city auditions will culminate in Mumbai on April 2. Subsequent to this, SET is all geared to kick off the marketing activities for the show. more... |
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| AD’s World gets Varun Sachar to head its Asset Management division |
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AD’s World has appointed Varun Sachar as Head, Asset Management Group. Sachar is reporting to Ajay Dhawan, Founder and CEO, AD’s World. more... |
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| Hrithik to endorse Sony Ericsson in the SAARC region |
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Hrithik Roshan will be the face of Sony Ericsson in the SAARC region. The mobile company intends to strengthen its position as a lifestyle brand on the Indian market with this association. more... |
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| South African Tourism launches 11-city ad campaign |
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South African Tourism has kicked off a national advertising campaign. The campaign will be executed in 11 cities across the country in four different languages. more... |
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| Hutch teams up with Microsoft to deliver first mobile search engine On iZone |
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Hutch has tied up with Microsoft to offer live search on mobile to its customers, which will give users access to an easy-to-use mobile search engine content. more... |
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| Lakme Fashion Week 2007 to be shown live on Sify.com On iZone |
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The Lakme Fashion Week 2007, which is underway in Mumbai, is being webcast live on Sify.com. The portal has also announced an online model hunt to provide a platform for aspiring models. more... |
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| Honda Siel Cars India appoints Tatsuya Natsume as Director-Marketing |
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Honda Siel Cars India has appointed. Tatsuya Natsume as its Director-Marketing. He takes over from Hiroshi Shimizu who moves to Philippines as President, Honda Cars Philippines. He will be heading the marketing, sales and after-sales operations of HSCI. more... |
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| HLL plans to top ice cream market |
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Hindustan Lever (HLL), the consumer goods behemoth, is realigning its strategy by entering new retail hotspots such as malls and multiplexes in a big way. The company is also set to launch its successful Asian ice cream brand, Moo, in the country this summer. more... |
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International: For marketers social media soars, mobile and gaming lag
E-mail, search remain the interactive marketing channels to watch in 2007 |
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What emerging channels will nab the most marketer interest this year? Despite the hype around tactics such as mobile and gaming, adoption of those areas is still low, according to a Forrester survey of interactive marketers. more... |
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Ads of the day On Commercial Break | Fasten your seatbelt for ‘Take Off’ - BBC World launches a series on the Indian aviation industry.
Bhaiya Jee - For the hindi spot
Birds - for the English spot |
| News from latest issue of Impact |
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The Great India Outdoor Challenge: An Unorganized Growth Story
Player after player admits that the Outdoor Advertising industry is largely unorganized. And planner after planner also admits that there is hardly any measurability or currency in the Out of Home segment as of today. Then how has this industry, by even conservative estimates, grown to a figure of Rs.1000 cores? more...
| ILT Blues? Radio's Listenership Tunes
The Indian Listenership Track (ILT) 2006 Wave 3 results released a few days ago have invited new thinkers and arguers in the form of media agencies, who have taken to the fore to give measurement systems for Radio in India a fair trail. more... | Santosh Desai recollects ad industry's journey through 2006
When Santosh Desai's exit from McCann and into Future Brands was highlighted in the editorial page of Impact, we mentioned that one of Indian advertising's best-known strategic planners had left the industry (the traditional ad agency business, at least). A reiteration of his proficiency was made last week, as Santosh Desai took audiences down memory ***, chronicling the journey of Indian advertising in the year gone by. more... | | | |
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