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7 Fast Tips for Small Business Social Media Marketing
Matt McGee has put together a great list of options for small businesses that are looking to market their businesses via social media in his Small is Beautiful column over at Search Engine Land. I've long been a fan of Matt's common sense approach to all things online marketing related and this post offers up yet another collection of easy to understand (and put into action) tips
This is Why You Should Treat People Right
David Wallace has an amusing post on his blog that talks about the problems with "borrowing" (re: stealing) things like templates and images without asking permission. Apparently, Senator John McCain's web staff used a popular template and failed to credit the designer. Apparently, the site that was still hosting many of the images was not amused.
Link Building Despite NoFollows
Debra over at The Link Spiel offers up some excellent (and practical) advice about how do adapt your link building tactics now that popular sites are tagging outgoing links with nofollows. So what do you need to change? Well, nothing really. (and that's why I was so happy to read her post!)
29% of Fortune 100 Companies Need Online Reputation Management
Andy Beal points out that 29 of the Fortune 100 companies have negative search results showing up on Google. Some of them won't surprise you (Walmart and Exxon) but others might (Tyson and Best Buy). Turns out they all need a little help...
How Little Information Can Provide Accurate Expectations
Providing a little (or a lot) of information can go a long, long way to building a good relationship with your visitors. That, in turn, can lead to more sales and significant business growth. Unfortunately, many online businesses go with the less is more philosophy. As such, this leads to less user satisfaction and in turn, fewer sales.
(skip to "How Little Information Can Provide Accurate Expectations" by Stoney deGeyter)
Did You Miss the ClickTracks Social Media Class?
If you weren't able to attend the Social Media webinar that I put on with Matt Bailey earlier this week, all is not lost. The great folks at ClickTracks have gone ahead and set it up as an archived event that you can listen to whenever you've got a bit of free time. (Yes, I know you don't have free time, that's ok, listen to it in the background while you send emails or something...)
More on Kathy Sierra
The Kathy Sierra incident has made it into Technorati's Buzz TV clip again today. In fact, today's Buzz TV includes a reference to Search Engine Guide and my own comments on the incident. Kathy Sierra has become the most popular search on Technorati as more and more people look to find information about the mess.
Advertising IS Content
Does advertising ruin credibility? It certainly can. But what many people don't realize is that advertising can be a draw and a benefit to a site, if done correctly. Selling text ads for link popularity may earn some cash, but it certainly won't impress your site visitors.
(skip to "Advertising IS Content" by Scottie Claiborne)
MSN Says Don't Use Our Search for Research
Yesterday MSN posted on their blog that they have turned of certain advanced search queries because, (gasp!) people are using it for research!
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Does Google penalize your site for using sub domains with same design?
Digital Point Forums - "Does anybody know if google will penalize or put your site into supplemental resutls even the direct homepage subdomain if you use sub domains that have the exact same design but with different content."
PPC V. Organic...are They Linked?
High Rankings Forum - "I've seen the claims before that people are more likely to click on the natural listing if there is a paid link. The report also says it's true the other way as well. There is a boost to click throughs on the paid ads if there is also a presence in the organic listings."
Ads Are Coming To Reddit
Cre8asite Forums - "One interesting thing to watch is they think they have found a way to track the ads so they can let Reddit users vote/comment on them (just like using the system)."
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