Design Within Reach

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March 28, 2007
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Imbedded in every designed object is a story. You see these in our product descriptions and designer bios. However, one story you may not know is our own.

Our business started when our founder tried to furnish his apartment with the mid-century classics he'd come to appreciate while living in London. When he discovered that the work of designers like Saarinen, Eames and Bertoia were "out of reach," he knew there had to be a better way. In 1999 we bought 20 containers of product, mailed out a catalog and waited for the phone to ring. (It didn't for 24 hours, until we realized the nighttime answering machine had been accidentally left on.) The rest, as they say, is history. By giving customers access to these items, and by having them in stock and ready to ship, we made design within reach.
	Design Within Reach is the source for fully licensed classics, all of which can be found at our website, dwr.com/classics. While you're there be sure to check out what's new, plus the stories that make these items, and their designers so unique. Wondering what we mean by a "fully licensed classic"? Read on > You may also be interested in our drastically reduced shipping rates and satisfaction guarantee.

3 ways to shop | www.dwr.com | 1.800.944.2233 | DWR Studios

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DWR: Defining within reach