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Greetings ***,
Couponing!
I got this great looking piece of mail the other day. It was from a local store
I've visited a few times. Maybe I bought something once. Looks like
they're trying to entice those who aren't regulars which is a great
idea.
It was a classy invitation looking piece, it came in one of those
cellophane see-through envelopes so that I could see the message on the
folded piece. It was simple, yet elegant, just one color. I'm sure it
didn't cost much to do.
I went to their website and on the home page I was pleased to see
"Join Our Mailing List" link but alas I get a "coming soon" message no wonder I got a
direct mail piece. I should tell them it's a free service.
I got to thinking, smaller retailers have it tough when it comes to
marketing. Usually you store owners are too busy running the business
to think about marketing so kudos to you Oceana Rain for sending out
the piece.
What can you do as a retailer to market?
Build Your Email List - Whether you use our free opt-in form or another form of collection (even if it's a messaage like "send us your info in email and we'll add you to our list"), get something up on your site and start. You'll be surprised at people that find you!
Your Employees' Contacts - Of course you'll use your personal contacts to announce sales or new arrivals, but what about your employees?...
Continue Reading on the VerticalResponse Email Marketing Blog
Stop Looking to the Big Boys for Creative Ideas
I was looking at the email marketing campaigns in my inbox thinking to myself, "I hope that our users don't look to the big boys of retail to copy their email campaigns because, well, they're just wrong."
Will someone tell these guys to stop using image-only emails for
their campaigns? Sure they probably pay fancy agencies to do
wonderful-looking work (they are pretty) but these guys for sure aren't
up to snuff when it comes to creating email marketing campaigns for
deliverability.
Return Path shows that "image spam" is going to make even more recipients shut down images by default, particularly on unknown senders.
I'm announcing the winners for prettiest email campaigns that many recipients will never see.
And the winners are.....
Continue Reading on the VerticalResponse Email Marketing Blog
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