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Dear ***,
Do you know how your current email service provider (ESP) calculates open rates and other key email marketing metrics? According to an in-depth study
by our fellow Email Experience Council members, "The State of Email Metrics & Bounce Management," our industry faces widespread inconsistencies regarding how
email metrics are determined. These inconsistencies can make it difficult for email marketers like you to best optimize your campaigns, and it
complicates the process of selecting an ESP based on performance benchmarks. The eec will hold a webcast on this topic later this morning, if you
would like to learn more about their findings. Register now.
The BlueHornet account team has been educating clients about how we determine email metrics and offering advice about establishing benchmarks and
optimizing campaign performance.
We support all industry efforts to standardize metrics across ESPs, and we're committed to complete transparency when it comes to our own
measurement techniques.
Only from Us: SureSend™ HTML Design Consultant
The BlueHornet creative team is known for blazing trails when it comes to email HTML rendering issues. Now, they've packaged up all their proprietary
research and knowledge, put it into the BlueHornet eMarketing Suite, called it the SureSend™ HTML Design Consultant, and handed all that
hard-earned mindshare to clients. With a single click of a button, eMS users see how their HTML complies with our coding and design best practices.
Specific "how-to-fix" information is included!
Hornets on Tour
Here are a few events where BlueHornet will be speaking, exhibiting, or attending in the days ahead.
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