| IRS 2007 R1: Biz publications lose readers; ET, Business Today lead in their segments |
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IRS 2007 in its first round has released the readership figures of leading business publications in India. Business publications in general have seen a dip in readership. While The Economic Times and Business Today lead in their genres, Business Standard was not been taken into consideration. more... |
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| IRS 2007 R1: Leading magazines continue to lose readership |
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It’s not easy to be a player in the magazine genre in India. The latest IRS results take magazine readership a notch lower again, with most players seeing a drop. more... |
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| Flashed Yesterday IRS 2007 R1: Times of India beats HT in Delhi; DNA overtakes Mid-Day in Mumbai |
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The latest IRS results have given publications some more reasons to worry about: except a few exceptions, all dailies have seen a decline. At an overall level, Rajasthan Patrika has bucked the trend. In Delhi, The Times of India has beaten Hindustan Times handsomely, while in Mumbai, DNA has surged past Mid Day. more... |
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| Mahendra Swarup appointed Advisor for Essar Group’s media business |
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The Ruias of Essar Group have roped in Mahendra Swarup as Advisor for their media business. The speculation is that the company has plans to enter the media business in a big way. Currently the group publishes the Time Out Mumbai magazine. more... |
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| Flashed Yesterday Josy Paul to join JWT as National Creative Director; Agnello Dias also made NCD |
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Josy Paul has been appointed National Creative Director of JWT India. He assumes the new role on April 16, 2007. The development comes along with the announcement of Agnello Dias being promoted as National Creative Director. more... |
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| Reliance Life Insurance adopts the 360-degree route for a lasting impression |
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Reliance Life Insurance is working on various ways to make a place for itself in the heavily cluttered insurance sector. With a 360-degree approach to occupy consumer mindshare, Reliance’s latest campaign, ‘Always up, never down’ ,was executed across ATL and BTL mediums. more... |
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| Solutions Integrated Marketing Services launches ‘The ROCK Centre’ |
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Solutions Integrated Marketing Services has launched ‘The ROCK Centre’, an ambitious and innovative centre of excellence. It will allow Solutions to develop consumer, trade and shopper insights using data modelling techniques and research. more... |
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| Oxygen Communications bags Hanung Toys creative account |
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Oxygen Communications, Delhi, has bagged the creative duties for the soft toy giant, Hanung Toys & Textiles Ltd, who are also into home furnishings. market. The account is worth Rs 8 crore in the first year. more... |
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| Stark Communications wins The Berlin Golden Gate Award for Kerala Tourism |
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The campaign for Kerala Tourism narrates real-life transformational experiences that travellers underwent during their holiday in ‘God’s own country’ — an approach hitherto not resorted to by any destination in the world. more... |
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| Bob Scarpelli, DDB Worldwide Chairman, to head Film and Press juries at Cannes 2007 |
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Bob Scarpelli, Chairman and Chief Creative Officer, DDB Worldwide, will chair both juries. From India, Ravi Deshpande, Chief Creative Officer of Contract, is among the jury in the Film Lions category. more... |
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| Visa TVC brings to life 1983 World Cup heroes |
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The Visa commercial will see 1983 World Cup heroes teaming up with the musical trio of Shankar, Ehsaan and Loy to communicate Visa’s message of inspiration, encouragement and leadership. RK Swamy BBDO is the creative agency. more... |
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| ESPN Star Sports announces value packs for Mobile ESPN On iZone |
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ESPN STAR Sports has announced specialised value packs for mobile users with its feature service ‘Mobile ESPN’. It will provide customised packages for regular updates on cricket, international soccer, English Premier League and sports news in voice and SMS formats. more... |
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| Global Adjustments launches cross-cultural e-learning portal On iZone |
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Global Adjustments, one of the pioneers in cross-cultural education, has launched an educational portal www.globalindian.com. Designed for professionals seeking to function effectively in a global environment, the portal targets Indians going abroad for work. more... |
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| International: Google tests action-priced ads |
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Google said it has begun a test of a new ad pricing structure that allows marketers to pay only when customers perform specific actions. more... |
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Ads of the day On Commercial Break | Fasten your seatbelt for ‘Take Off’ - BBC World launches a series on the Indian aviation industry.
Bhaiya Jee - For the hindi spot
Birds - for the English spot |
| News from latest issue of Impact |
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MEC AND ITS: Heightened Asia Pac agenda!
Stretching its hold across the Asia Pac region, MEC is to step foot into the untouched Vietnam market and also increase its activity in the highly exciting Bangladesh, Pakistan and Sri Lankan markets. Stephen Li, Chief Executive Officer, South & Southeast Asia, is positive that it is South Asia in the next 2-3 years where the action for MEC is going to be. more...
| DINAKARAN: The new Tamil No.1
One year after the re-launch under the Sun Network banner, the Tamil daily Dinakaran has overtaken the long-time market leader Daily Thanthi, as per the latest ABC (Audit Bureau of Circulation) report for the period July-December 2006. The ABC data put the circulation of Dinakaran at 9,00,657 copies a day, while the erstwhile market leader Daily Thanthi registered a growth of 21,520 copies at 8,54,499 copies per day during the period. R M R Ramesh, COO, Dinakaran leaves enough clues in a conversation with Judy Franko of Impact that Sun Network would be entering the English Daily space too though he was not in a position to confirm the same. more... | Talent in Radio: The missing link
A lot of good is being written about radio. With an approximate 340 channels to go on air sooner or later, it's good news for job aspirants given that the industry would need at least 15,000 new faces, as is predicted by a FICCI study. And the number would only increase manifold given that the industry is expected to grow by 32 per cent over the next few years and would accrue nearly Rs 1,200 crore in revenues by 2010. But is the industry mending its people retention and hiring methods? Impact questions Radio Heads to gather their opinion on the issue. more... | | | |
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