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TO DO:
1> Enroll in Basic Training:
Here's Five Reasons Why
WOMMA's Word of Mouth Basic Training (WOMBAT) conference is April 17-18. That's less than a month away! Have you registered yet? Here's five reasons to reserve your seat today -- before it's too late:
1. An Amazing New Orleans Feast
We'll be meeting the evening of April 17 in Lafayette Square -- one of New Orleans' oldest and most beautiful parks -- for a traditional, down-home New Orleans meal. Plus, we're offering free crawfish eating lessons!
2. Spectacular Keynotes
Meet Chip Heath, co-author of "Made to Stick: Why Some Ideas Survive and Others Die" (all attendees will get a free copy!), and blogger David Weinberger, co-author of "The Cluetrain Manifesto," exclusively at WOMBAT.
3. Big Brands
Learn lessons from the industry's biggest brands. We'll have case studies from Coca-Cola, Cold Stone Creamery, General Mills, Intuit, Jaguar, Jet Blue, LEGO, MINI, Nintendo, O Magazine, PETCO, Tabasco, Yahoo!, and more!
4. Tons of Networking
Everyone who's anyone in word of mouth marketing will be here. Our two-day agenda includes plenty of time for dedicated networking with everyone you need to know and want to meet.
5. Cocktails and Shut-eye
Join us the evening of Monday, April 16 for a pre-conference event. Register early and stay for complimentary cocktails. The best part? Folks who pre-register will get to sleep in on Tuesday morning!
Register for WOMBAT today
2> Research Enthusiasts: Get
Involved with WOMMA
Do you like numbers? Do you love data? If you're looking to flex your research muscles and build an impressive word of mouth resume, WOMMA can help. Our Research Council will soon be convening, and we need passionate word of mouth marketers and researchers to join its ranks.
WOMMA's Research Council is a group of data mavens dedicated to building the word of mouth marketing industry with valuable metrics and important measures. This Council is one of WOMMA's most active groups and it has already produced several exciting projects, including the WOMMA Terminology Framework, Measuring Word of Mouth Volumes 1 and 2, and WOMMA's 2006 Research Symposium.
We're looking for enthusiastic individuals to join this Council and help us develop new research projects and finish work on existing ones. As part of the Research Council, you will:
Help WOMMA update and market its Terminology Framework
Contribute to WOMMA's Data Anthology project, identifying and vetting the industry's most important stats
Work on WOMMA's third research collection, Measuring Word of Mouth Volume 3, either as an author or a member of the Editorial Board
Develop programming for WOMMA's annual research symposium
Actively participate on WOMMA's Research Blog
If you're interested in serving on the Research Council, email WOMMA's Research Editor, Shannon Stairhime, at shannon@womma.org.
Get more information on the Research Council
3> Learn Word of Mouth
from Microsoft
Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons. After the teleconference, visit our website for an audio recording of the call, which can be downloaded for free from the WOMMA Member Center.
This Wednesday, March 21, at noon EST
How Microsoft Turned Windows Vista into a Marketing Success: Learn how the Windows Vista team sold consumers and upper management alike on buzz, viral, and blog marketing techniques in order to turn a slew of marketing challenges into triumphs. Featuring Brian Marr, Group Marketing Manager, Windows Vista, Microsoft. (NOTE: This call was previously scheduled for Feb. 28; all previous registrations will be honored.)
Next Wednesday, March 28, at noon EST
Evaluating Social Media Initiatives with Web 2.0 Technology: So, you want to get in on the social media gold rush, right? Well, you'll need some basic Web 2.0 tools and techniques to get you there. But which ones? If you're like most people, you're not really sure. Navigating and understanding the maze of Web 2.0 technology, after all, can be a daunting task. It doesn't have to be, though. Learn to use Web 2.0 tools and social media to acquire new prospects, reach out to existing customers, and reward your most loyal fans. Featuring Joe Lichtenberg, VP, Marketing & Business Development, Eluma.
Cost is $20 for WOMMA members, $60 for non-members.
Sign up
4> Election Reminder: Vote for
the Next WOMMA Board
Voting in WOMMA's 2007 Board of Directors election is now underway. The election will take place through March 31. One vote per WOMMA member company is permitted, and previously identified voting members have already been notified of voting procedures. Company dues must be current as of March 1 to participate in voting.
An announcement of the official election results will be made at the conclusion of voting. Get to know the 2007 slate of Board candidates now at www.womma.org/elections, where you can read complete candidate bios and qualifications.
Learn more
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DONE:
1> From the WOMMA News Blog:
WOMMA on PayPerPost
On Friday, March 9, the Los Angeles Times published an article that questioned the ethics of compensating bloggers for their opinions. Some of you may have read the piece, which focused on Orlando-based PayPerPost and quoted as its critics two of the nation's most respected business bloggers, Jeff Jarvis and Jason Calacanis.
WOMMA shares these critics' concerns and has published a response to the Times report in support of full and clear disclosure within sponsored blogs, urging clear standards as well as strict guidelines on the method and mode of disclosure.
We advise our members to watch this issue in coming weeks and months, as we expect it to heat up as criticism of sponsored blog content spreads.
Read the Los Angeles Times article
Read WOMMA's response
2> New Content, Event
Deals Published in the
Member Center
If you're a WOMMA member, you can expand your marketing mind right from the comfort of your own desk. That's because we have uploaded two new audio recordings and two new word of mouth reports to the WOMMA Member Center, where you can already download more than 15 hours of word of mouth learning -- a value of more than $1500, based on the cost of three days at a typical conference -- for free!
Just added:
A 60-min. teleconference with Nintendo of America, featuring a word of mouth case study from the Wii marketing campaign
A 60-min. recorded conversation with WOMMA members about the impact of Turner Broadcasting's January 2007 guerilla marketing campaign on the word of mouth marketing industry
A social media presentation, titled "Social Video 101: A Primer," from WOMMA member company Feed Company
A whitepaper, "Improving Brand Loyalty Through Brandable Desktop Applications," from WOMMA member company Eluma
Of course, if you want to leave town to do your industry learning, we've got you covered there, too. Visit the WOMMA Member Center for members-only discounts on these March events:
OMMA Hollywood: 3/19-3/20, Los Angeles, save 30%
SuperTalk: 3/22, Las Vegas, save 25%
Learn more about these event discounts and other exclusive member benefits -- including members-only research and content -- by logging into the WOMMA Member Center today.
Visit the Member Center
4> Joined: 5 New Members
Even more companies have joined WOMMA. Welcome to:
Grow Marketing
MarketWave
Choice Schools Associates
Interpublic Group
Davis & Gilbert
We thank everyone for their support!
5> Spreading the Word
News by, about, and for WOMMA members:
Congratulations to WOMMA member company Echopinion!, which was recently selected by Toobee International to direct a 12-week word of mouth campaign involving volunteer consumers nationwide.
Congratulations to WOMMA member company DraftFCB, which won five awards this month at the 29th Annual John Caples International Awards, a prestigious competition for creative direct marketing firms.
Congratulations to Dexter Bustarde, who has a new position as Director of New Media Strategy and Fan Engagement with WOMMA member company Sports Media Challenge.
WOMMA member company Vizu Answers was featured recently in MediaPost, which reported on a study of blog reader trends spearheaded by Vizu and AdAge.
Are you speaking at an event or receiving an award? Were you quoted in the press? Are you making a change at work or at home, or otherwise just doing something really cool? Tell us about it and we'll spread the word! Email editor@womma.org.
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