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The International Herald Tribune
IHT.com Tech Alert


Paris, Monday, March 19, 2007

Magazine publishers see future, but no profit, in shift to Internet
At conference in Hannover, industry executives from 25 countries tell of small returns for money spent on digital assets.

On Advertising: Consumers vote for the best slogan
A new system channels consumer creativity by letting panels select and rank their own and others' ideas.

Arcelor-Mittal Web TV documents the strains on staff
When hostilities broke out in 2006, Stefan Schwarz toiled on the front lines, leading an anti-merger publicity effort that pitted the steel giant Arcelor in a fierce duel of competing Web sites with its stubborn suitor, Mittal.

At the 'experience store,' a new concept in retailing, loitering is the right idea
The new stores are designed to put a piece of merchandise into customers' hands and teach them how to use it. Sales can come later.

Interactive store mirror allows online participants to tell you how you look
The mirror, found in stores like Bloomingdale's, moves fashion into the realm of social networking along with MySpace, Friendster, Facebook, YouTube, blogs and Web cams.

For a press baron, a showdown in a city he barely knew
Had Conrad M. Black not coveted the profile that The Sun-Times was intended to help give him, he would not be in the pickle he is in.

Google revives job hopes in Appalachia
Last month, the Internet search giant Google announced that it would take advantage of the underused electric power grid, cheap land and robust water supply to build a "server farm".

Price limit for roaming calls in Europe is closer
Officials from the European Union's 27 member countries took an important step Thursday toward sharply reducing the "roaming" fees that telecommunications providers charge cellphone users calling across borders.

AT&T sues Nascar to keep logo on auto
The phone giant has sued the National Association for Stock Car Auto Racing to keep its name and logo on a car in Nascar's top series sponsored by its rival Sprint Nextel.

No regulations planned for radio ID tags, EU says
Viviane Reding, European commissioner for Internet and communications, said she was confident that the tracking devices could be made to protect consumer privacy.

Delays threaten Galileo project, EU warns
Transportation Commissioner Jacques Barrot has written a letter of ultimatum to the companies building the system, asking for explanation why the project had been delayed by a year and warning them to fulfill their commitments or risk losing out on the project.



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