Weekly Newsletter 3/18/2007
| | Friday, Mar. 16, 2007 by Robert Gorell | | On Wednesday, Bryan Eisenberg asked a very important question about the nature of blogging: "What Makes You Comment?" Before posting, Bryan scoured the Web, in search of a similar post but was unable to find one. Sure, there were plenty of posts about the value of commenting (notably by ...continue reading "Do Great Minds Blog Alike?" |
| | Friday, Mar. 16, 2007 by Robert Gorell | | Lest Google be overshadowed by their own hype, especially in the wake of Viacom's ONE BIEEELLION DOLLAR lawsuit against them (it seems almost flattering to be sued for that much, doesn’t it?), Danny Sullivan reports on SearchEngineLand.com that: Google has announced that it will now anonymize the server log data ...continue reading "Blog Buzz: Google Anonymizes Search (+ more)" |
| | Friday, Mar. 16, 2007 by Bryan Eisenberg | | Are you a business-to-business (B2B) marketer fishing for leads? Chances are, you bait many of your online hooks with some sort of digital download. This very page may have a hook with a nice PDF document dangling from it, waiting for some business fish to eyeball the banner, click, fill out the form, and finally hit "download now." Let's scope some advertisers and see if we can't learn some B2B optimization lessons… Continue reading my column on ClickZ… ...continue reading "Optimizing B2B-Demand Generation" |
| | Thursday, Mar. 15, 2007 by The Grok | | Many people who have never been formally trained in sales or marketing still have heard the acronym AIDA. E. K. Strong put it forth in his Journal of Applied Psychology article "Theories of Selling" in 1925. Alec Baldwin popularized it in the movie Glengarry Glen Ross. AIDA is ...continue reading "AIDAS: The Relevance of Satisfaction" |
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| A Day in the life of a persuasion architect |
SearchCap: The Day In Search, March 13, 2007 Below is what happened in search today, as reported on Search Engine Land and from other places across the web: ... [Link] What Twitter is good for By Charlene Li Twitter has been hailed as a total waste of time to the next generation IM. The site ... [Link] Choosing a Web Friendly Name for Your Business Groucho is not my real name. I'm breaking it in for a friend. - Groucho Marx One of the most ... [Link] The 5 Secrets PPC Agencies Don't Want You to Know Nearly three-fourths of companies that outsource their pay-per-click search marketing to agencies are dissatisfied with their results, and only 21 ... [Link] Get a more complete picture about how other sites link to you For quite a while, you've been able to see a list of the most common words used in anchor text ... [Link] GOOG Acquisitions: Trendalyzer & Adscape Media A quick heads-up on two new Google acquisitions. First, Google has announced the purchase of Gapminder's Trendalyzer software. Second, it ... [Link] Q&A With Link Building Experts Rae Hoffman posted a group interview with not just one link building expert, but five. Rae asks Eric Ward (a ... [Link] If WebEx is worth $3.2 Billion, How Much is Acrobat Connect Worth? The news of the day is Cisco’s purchase of WebEx, the videoconferencing and collaboration application for $3.2 billion. That’s a ... [Link] Google Now Reporting Anchor Text Phrases Hurray! Finally, you can get a report from Google of the top anchor text phrases used when people link to ... [Link] Google Confirms Acquistion of Adscape Google has finally confirmed its acquisition of Adscape, the in-game advertising company. We've been doing some reporting on this since ... [Link] Click for More Blurbs > |
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