Back to newsletter list
|
|
|
||||
 |
|||||
|
?
Toys R Us Looks at 5 Shops NEW YORK Five agencies have advanced to the visitation round of Toys R Us' creative review, sources said. In the hunt are: Interpublic Group agencies McCann Erickson here and Hill, Holliday, Connors, Cosmopulos in Boston; Publicis Groupe's Leo Burnett in Chicago; independent The Richards Group in Dallas; and Omnicom Group's DDB in Chicago, per sources. A sixth shop, IPG's DraftFCB, also was invited to the next round but declined to go forward, said sources. Executives from Wayne, N.J.-based Toys R Us will visit the agencies next week. Based on the visits, the company will select three or four finalists, said sources. The agencies either declined comment or could not be reached. Select Resources International, the Santa Monica, Calif.-based consultancy managing the search, declined comment. more ? |
||||||||||||
|
?
Rent-A-Center Taps OMD NEW YORK Rent-A-Center has selected Omnicom's OMD to handle media planning and buying after a review, the client has confirmed. The incumbent on the account was Aegis Group's Carat. It was unclear if other shops competed for the business. The client spent about $60 million on ads in 2006, up 25 percent from the previous year, per Nielsen Monitor-Plus. The account will be handled by OMD's Chicago office and focus on TV, direct mail, radio and Hispanic marketing. RAC CMO Ann Davids said, "OMD exhibited a solid understanding of our business and our core target audience. OMD's disciplined approach to planning resulted in a strong strategy and an innovative." more ? ? BBDO Joins Hertz Roster NEW YORK BBDO has joined the Hertz roster after a review in which the incumbent, Omnicom Group sibling DDB in New York, retained its lead agency status on the business two weeks ago, the company said. The client also kept OMD as its primary media partner. Adweek.com first reported Hertz's decision to retain DDB and OMD on March 5. The client has now confirmed those appointments. BBDO had been the only other finalist left in the process after WPP Group's JWT was eliminated. The client said BBDO would handle "new strategic initiatives for the car rental company, while its Atmosphere interactive unit will do online creative for Hertz along with OMD Digital." Hertz spent approximately $75 million in domestic measured media in both 2006 and 2005. more ? ? Aegis' Revenue Up 15% NEW YORK Riding a strong performance by its Synovate research division, Aegis Group has posted 2006 global revenue of $1.9 billion, up almost 15 percent over the previous 12 months. In organic terms, factoring out the impact of acquisitions and currency fluctuations, revenue grew approximately 7.5 percent. Operating profit climbed 15 percent to $240 million, and the company's gross profit margin improved from 9.3 percent to 10.4 percent. Separately, the London-based firm said its CFO Jeremy Hicks has resigned after getting married and relocating to the United States. more ? ? Heineken Launches Hispanic Effort NEW YORK Heineken USA has rolled out a new Spanish-language spot for Heineken Premium Light as part of its Hispanic marketing campaign "Descubre lo delicioso" ("Discover deliciousness"). This marks the start of an aggressive year-long plan by Heineken to tap U.S. Latino consumers, primarily men ages 21 to 34. The dreamlike sequence debuted today on major Spanish-language broadcast networks, including Telemundo, Univision, Azteca America and TeleFutra, as well as cable channels. Hispanic radio, print, out-of-home elements and a just-launched Web site. more ? ? Fallon's Preps Alamo's TV Return CHICAGO Alamo Rent A Car introduces two anthropomorphic characters, Al and Mo, to advertise its self-service kiosks via a new campaign from Publicis Groupe's Fallon. The spots from the Minneapolis agency, which break on March 19, depict a bison, Mo, and a beaver, Al, using the kiosks in an Alamo office. As the bison expresses anxiety about using the kiosks ("My inner instinct tells me to stay with the herd," Mo says), the beaver quickly gains access to his car. "Fight your herd instinct. Skip the line," is the sales message at the end of the spots. more ? |
|
|
||||||||||
|
||||||||||||
| HOME | REGIONAL NEWS | IN PRINT | CREATIVE | BEST SPOTS | ACCOUNTS IN REVIEW | IQ INTERACTIVE | CLASSIFIEDS | EMAIL UPDATES | ||||||||||||
|
||||||||||||
| || ADVERTISING OPPORTUNITIES | ABOUT US | CONTACT US || | ||||||||||||
| ||||||||||||
|
|
|
|
