| Malayala Manorama to come up with more editions in Kerala |
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Buoyed by ABC’s recent report that puts Malayala Manorama daily’s circulation at 15 lakh copies, the Kerala-based media major is planning to come up with more editions in the state. more... |
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| Media Transasia launches ‘Better Homes and Gardens’ priced at Rs 100. |
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Media Transasia recently launched the Indian edition of ‘Better Homes and Gardens’. One of America’s best-known women’s magazines, ‘Better Homes and Gardens’ has been brought to India as part of a licensing agreement with its US publishers Meredith Corporation. more... |
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| Apeejay Finance calls for pitch |
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Apeejay Finance, which was bought over by Societe Generale of France, one of the largest financial services groups in the Euro zone, last year, is scouting for an advertising partner.
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| Hindi news channels beef up programming for Cricket World Cup |
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Along with English news channels, Hindi news channels, too, are gearing up for the Cricket World Cup. From celebrities to experts, these channels are going the whole hog to keep viewers glued to their television screens. exchange4media takes a look at what to expect from these channels. more... |
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| Tata Sky wins Outdoor Campaign of the Year at O&M’s Annual Awards |
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The outdoor campaign for Tata Sky took home the top honours at O&M’s Annual Awards. The other contenders included work done for brands such as Hutch, Motorola and Reebok, among others. more... |
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| Italy’s Lavazza buys Barista and Fresh & Honest |
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Italy’s largest coffee company, Lavazza Group, has signed an agreement with the Sterling Infotech Group to acquire 100 per cent stake in Barista Coffee Company Ltd and Fresh and Honest Café Ltd. The transaction is expected to be completed over the next four weeks. more... |
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| Samsung’s IT division rechristened as Samsung Digital Imaging Solutions Business |
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In an attempt to market its digital component products as consumer products, Samsung India has rechristened its IT peripherals division as Samsung Digital Imaging Solutions Business. more... |
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| ‘Outdoor Advertising’ magazine to go monthly from April |
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‘Outdoor Advertising’ magazine, previously ‘Outdoor Today’, stated to be India’s only magazine for the OOH advertising community, is changing its format and frequency to address industry requirements better. more... |
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| INCL and Macaw Inc bag PR and creative duties of Rama Paper Mills On PR Watch |
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India News Communications Ltd (INCL), which specialises in PR, and its creative arm, Macaw Inc, have bagged the business of Rama Paper Mills. INCL will deliver customised corporate communications solutions to the company aiming to bring better brand image and greater market penetration for the company. more... |
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| MSN India brings live concerts of Elton John, Beyonce Knowles, Kylie Minogue |
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MSN India has been hosting live music concerts on its portal through its association with Control Room. The concerts, which have featured artistes like Beyonce Knowles, Snoop Dogg and Kylie Minogue, are broadcast live and are also available via on-demand streaming at the portal. more... |
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| Dabur turns around Balsara's oral, home care brands |
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A year after acquiring Balsara's home & hygiene business, Dabur has turned around several of the brands in the portfolio with at least one of them expected to become a Rs 100-crore brand. more... |
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| International: Is print dead? Not on your (second) life |
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Brand relationships and authenticity are, after all, the critical foundations of print. Given the past decade's focus on digital, it might seem counterintuitive that the same qualities that make print unique prime it for success in the attention economy. more... |
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Ads of the day On Commercial Break | Striving for truth: The Tehelka Way
This is a classic from Prasoon Joshi! A beautifully woven commercial in stark black and white. Shot in a rustic small town setting with the typical scene from a political rally playing out in the classic mould. The crows spoiling the politicians party clearly establishes Tehelka’s punchline: "Jhoot bole…Kauwa Kaate.." more... |
| News from latest issue of Impact |
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FMCC Human Capital Forum: The HR Conundrum
Managing people effectively is essential for achieving maximum productivity and results from any business. As business starts to grow, it leads to an exponential increase in the workforce thereby forcing the organisation to acquire a Human Resources (HR) function to manage their staff more effectively. HR today plays a pivotal part within an organisation. It deals with a wide range of issues, including recruitment, retention, training and culture development. With changing times, the HR needs across organisations are also witnessing a sea change, as was witnessed at the FMCC Human Capital Forum held in New Delhi on March 02, 2007. more...
| Kids Television: The segmentation nightmare
"The Children now have luxury; they have bad manners, contempt for authority; they show disrespect for elders...they are now tyrants.... They contradict their parents, chatter before company and tyrannize their teachers"- Socrates (Circa 450 BC). It may sound and look childish, but Kids Television presents the most difficult challenge to classical marketing strategies. The provider, developer, aggregator and everybody else in the chain sees it as one homogeneous market. Unfortunately (or should we say fortunately) the viewer sees it as various pieces of the building block. more... | Why don't you build me up...A Better Cup!
The aura surrounding Cricket World Cup 2007 seems to be building up steadily, and by the day. While our 'Men in Blue' have taken their stride forward and have touched the shores of the Caribbean, joining them in spirit are the wishes and aspirations of the 'blue billion gang' comprising millions of megalomaniac cricket enthusiasts. The movement is further being fanned by a galaxy of promos (on-air), television commercials, outdoor campaigns and every other available medium that has seen a sudden spurt in activity. If nothing else, the biggest sporting phenomena to ever grace the world at least promises to attract the highest number of eyeballs from across the universe than ever recorded in sporting history. more... | | | |
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