| Indian Franchise Expo 2007 to bring together stalwarts of the franchising industry |
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The Indian Franchise Expo 2007, be held at the Capital from March 10-12, has attracted an impressive list of participants from the franchise industry. Jointly organised by the Franchising Association of India and Franchise Plus magazine, the Expo will comprise a Summit, Exhibition and awards. more... |
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| Dentsu Communications launches Chennai operations |
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Dentsu Communications has announced the formal launch of its Chennai operations. The operation is a full-service agency with people and resources being ramped up. An office-head will be announced soon. more... |
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| CAS Conundrum Part 2: Rate reduction demand is opportunist, say broadcasters |
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The introduction of CAS is leading to various industry issues. Where on the one hand it is seen that advertisers and media agencies have pointed out the loss in revenue due to CAS, broadcasters, on the other hand, contend that this loss was nothing compared to the unrecognised benefits that advertisers got every year from channels. more... |
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| Lok Sabha passes Sports Broadcasting Signals Bill |
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The Lok Sabha on March 8, 2007 approved a Bill making it mandatory for private broadcasters to share live feed of national sports events with Doordarshan and All India Radio on free-to-air basis. The Bill will replace the Sports Broadcasting Ordinance issued by the Government in February 2007. more... |
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| Rajeev Karwal sets up Milagrow Business & Knowledge Solutions to partner SMEs |
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The poster boy of consumer electronics and durables, Rajeev Karwal, has charted a new role for himself, setting up Milagrow, a “beyond consultancy” for SMEs to help them achieve global benchmarks. more... |
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| Flashed Yesterday Former India TV Executive Editor Sudhir Chaudhary joins Janmat as Channel Head |
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Sudhir Chaudhary, former Executive Editor of India TV, has joined Janmat as Channel Head. A senior media personality, Chaudhary will spearhead Janmat’s expansion plans. more... |
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| Flashed Yesterday Anup Jalan sells his entire stake in MOMS to Madison |
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Anup Jalan, co-founder MOMS, has sold his 49 per cent stake in the agency to Madison Communications. Jalan now intends to fully concentrate on his venture in Dubai, Right Angle Media FZ LLC. Incidentally, Madison has also moved out of Right Angle Media. more... |
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| Maggi spreads the ‘Mania’ about its rice noodles |
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The new Maggi Rice Noodle Mania TVC made by Publicis India shows the mania of a spunky teenage lad after he has tasted the three new flavours of the rice noodles. more... |
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| India Radio Forum 2007 to honour excellence in radio, calls for entries On Radio Channel |
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India Radio Forum 2007 has announced the call for entries for awards in various categories. The Forum will also feature sessions chaired by eminent speakers covering various aspects of radio. The last date for submission of entries is April 10, 2007. more... |
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| Digital games, too, cash in on Cricket World Cup mania On iZone |
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Cricket lovers in the country have their cup of activities runneth over, what with various channels lining up an array of programmes around the national obsession. Now the cyber space, too, is gearing up to catch up on all the action. These include Mobile2win and Contest2win, which have launched cricket-related games. more... |
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| Godrej Appliances ropes in Preity Zinta as brand ambassador; introduces new range of ACs |
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Godrej Appliances has launched a new range of their Eon split ACs with dual sensor technology. The brand is in the process of a revamp and has roped in Preity Zinta as brand ambassador. more... |
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| Titan launches ‘Aviator’ as a tribute to JRD Tata’s maiden flight |
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Titan Industries has unveiled its new watch collection – ‘Titan Aviator’. Brand ambassador Aamir Khan will be the face of this new series as well. The communication plan for the new range would largely include print and outdoor media. more... |
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| ITC Foods bets big on `Sachin Fit Kit' range |
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At a time when brand endorsement as a concept seems to be losing its traditional appeal, ITC Foods has tried to look at it differently — by making Sachin Tendulkar a part of its product development process for its `Sachin Fit Kit' range of healthy products. more... |
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| International: Consumers eye mobile web |
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Twenty-five percent of those surveyed said they would use mobile Web access more this year. The mobile Internet still has a long way to go before it becomes a mainstream media habit or viable advertising medium, but signs point to heightened consumer interest that should result in more enthusiasm among big brands. more... |
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Ads of the day On Commercial Break | Striving for truth: The Tehelka Way
This is a classic from Prasoon Joshi! A beautifully woven commercial in stark black and white. Shot in a rustic small town setting with the typical scene from a political rally playing out in the classic mould. The crows spoiling the politicians party clearly establishes Tehelka’s punchline: "Jhoot bole…Kauwa Kaate.." more... |
| News from latest issue of Impact |
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FMCC Human Capital Forum: The HR Conundrum
Managing people effectively is essential for achieving maximum productivity and results from any business. As business starts to grow, it leads to an exponential increase in the workforce thereby forcing the organisation to acquire a Human Resources (HR) function to manage their staff more effectively. HR today plays a pivotal part within an organisation. It deals with a wide range of issues, including recruitment, retention, training and culture development. With changing times, the HR needs across organisations are also witnessing a sea change, as was witnessed at the FMCC Human Capital Forum held in New Delhi on March 02, 2007. more...
| Kids Television: The segmentation nightmare
"The Children now have luxury; they have bad manners, contempt for authority; they show disrespect for elders...they are now tyrants.... They contradict their parents, chatter before company and tyrannize their teachers"- Socrates (Circa 450 BC). It may sound and look childish, but Kids Television presents the most difficult challenge to classical marketing strategies. The provider, developer, aggregator and everybody else in the chain sees it as one homogeneous market. Unfortunately (or should we say fortunately) the viewer sees it as various pieces of the building block. more... | Why don't you build me up...A Better Cup!
The aura surrounding Cricket World Cup 2007 seems to be building up steadily, and by the day. While our 'Men in Blue' have taken their stride forward and have touched the shores of the Caribbean, joining them in spirit are the wishes and aspirations of the 'blue billion gang' comprising millions of megalomaniac cricket enthusiasts. The movement is further being fanned by a galaxy of promos (on-air), television commercials, outdoor campaigns and every other available medium that has seen a sudden spurt in activity. If nothing else, the biggest sporting phenomena to ever grace the world at least promises to attract the highest number of eyeballs from across the universe than ever recorded in sporting history. more... | | | |
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