| I&B Secretary urges more organisations to get into the rating system business |
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Issues like TRPs, audience research, who’s watching have always been of importance to the television industry. In order to address these issues and delve deeper into the present system of assessing viewer ship patterns, the Centre for Media Studies organised a meet in the Capital on March 7.
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| News and current affairs channels get together to form News Broadcasters Association |
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The leading television news and current affairs channels of the country have come together to form the News Broadcasters Association. The vision of the Association is to create an environment in which news broadcasters can best serve audiences and contribute to the development and diversity of the country. more... |
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| Cannes Lions 2007: India finds jury representation in most categories |
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As was seen in the past few years, this year, too, Indian professionals will play a crucial role in deciding some of the winners at the Cannes Lions 2007: International Advertising Festival. Five categories have a jury member from India this year. more... |
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| TataSky complains to TDSAT about carrying all channels of Zee Turner |
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DTH operator TataSky has complained to TDSAT that it cannot carry all channels of private broadcaster Zee-Turner as some of them were region specific and all subscribers were not interested in viewing the channel. more... |
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| IMRB study throws positive numbers for Bhaskar Group in Punjab |
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An IMRB readership report gives Dainik Bhaskar much reason to cheer in the Punjab market. According to the study, the paper’s readership stands at 3.18 lakh in Jalandhar and Amritsar, giving it lead over competition. more... |
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| FICCI Frames 2007 to explore themes around new-age cinema |
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FICCI Frames 2007 has an exciting line-up for its Film Track section once again this year. With a strong focus on the art of filmmaking, the development of film production and marketing on a national and international level, the three-day event has several seminars lined up on a wide range of topics. more... |
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| aMap in strategic pact with Medialogic for ratings panel in Pakistan |
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aMap and Medialogic have entered into a strategic tie-up to set up an overnight television audience ratings panel in Pakistan. aMap runs the world’s largest overnight television ratings panel. Medialogic has been awarded the television audience measurement contract by Pakistan Advertising Society. more... |
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| Industry all ears for the Mirchi Kaan Awards On Radio Channel |
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Submission of entries for the 4th Mirchi Kaan Awards is on full swing with the entry deadline fast approaching on March 9. The agency that wins the Crystal Award this year will get to nominate two people for an all expenses paid trip to the Cannes Lions 2007. more... |
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| Kamal Hingorani joins SpiceJet as VP-Marketing & Planning |
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Kamal Hingorani has been appointed Vice-President, Marketing and Planning, of SpiceJet. He will report to CEO Ajay Siddhant. Prior to this appointment, Hingorani was EVP at ITC Travel House. more... |
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| Flashed Yesterday Times OOH Media bids Rs 250 cr to bag Mumbai Airport rights |
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Times Innovative Media Pvt Ltd, a wholly-owned subsidiary of Entertainment Network (India) Ltd, has bagged the advertisement rights for Mumbai’s Chhatrapati Shivaji International Airport. The contract was won at Rs 250 crore. The total revenue generation from this project would be in excess of Rs 350 crore. more... |
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| Web18 acquires majority stake in BigTree Entertainment On iZone |
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In yet another move to expand in the digital space, Web18, TV18 Group’s Internet arm, has acquired a majority stake in BigTree Entertainment, which specialises in movie and entertainment ticketing. more... |
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| Rediffmail offers unlimited storage space; unveils new marketing campaign On iZone |
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Rediff.com on March 7 announced unlimited storage space for their users in their mailbox. To promote this, the portal has also come out with a complete marketing campaign, including TVCs, print ads and virals. more... |
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| Some more English news channels gear up for the Cricket World Cup |
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With the World Cup Cricket just a few days away, it’s not just the sports channels that are gearing up for the mega event. English news channels, too, have an array of offerings to keep their viewers glued to all their television screens. more... |
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| Discovery sends legal notice to Catholic Secular Forum over documentary ‘The Lost Tomb of Jesus’ |
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Discovery Communications India and the Catholic Secular Forum have locked horns over a documentary, ‘The Lost Tomb of Jesus’, with the former sending a legal notice to the Forum following their erroneous reports to the press regarding the documentary. more... |
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| Veet launches interactive website on Women’s Day to engage TG On iZone |
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Hair removal cream brand Veet has launched its Indian website on the occasion of Women’s Day. It aims to reach its target audience of young women who are Internet savvy, on the lines of Hindustan Lever’s Sunsilk Gang of Girls, an all-girls virtual community. more... |
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| Bru eyes markets beyond South |
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Hindustan Lever Ltd (HLL) has firmed up plans to grow the coffee market outside the four southern States. The company has embarked upon a "consumer activation" programme that is being rolled out in Kolkata, Delhi, Mumbai, Ahmedabad, Pune and Nagpur. more... |
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| International: Nokia forays into mobile advertising |
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Nokia has announced two mobile advertising services, Nokia Ad Service and Nokia Advertising Connector. Nokia Ad Service is a fully managed service for advertisers to conduct targeted advertising on mobile services and applications. more... |
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Ads of the day On Commercial Break | Striving for truth: The Tehelka Way
This is a classic from Prasoon Joshi! A beautifully woven commercial in stark black and white. Shot in a rustic small town setting with the typical scene from a political rally playing out in the classic mould. The crows spoiling the politicians party clearly establishes Tehelka’s punchline: "Jhoot bole…Kauwa Kaate.." more... |
| News from latest issue of Impact |
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FMCC Human Capital Forum: The HR Conundrum
Managing people effectively is essential for achieving maximum productivity and results from any business. As business starts to grow, it leads to an exponential increase in the workforce thereby forcing the organisation to acquire a Human Resources (HR) function to manage their staff more effectively. HR today plays a pivotal part within an organisation. It deals with a wide range of issues, including recruitment, retention, training and culture development. With changing times, the HR needs across organisations are also witnessing a sea change, as was witnessed at the FMCC Human Capital Forum held in New Delhi on March 02, 2007. more...
| Kids Television: The segmentation nightmare
"The Children now have luxury; they have bad manners, contempt for authority; they show disrespect for elders...they are now tyrants.... They contradict their parents, chatter before company and tyrannize their teachers"- Socrates (Circa 450 BC). It may sound and look childish, but Kids Television presents the most difficult challenge to classical marketing strategies. The provider, developer, aggregator and everybody else in the chain sees it as one homogeneous market. Unfortunately (or should we say fortunately) the viewer sees it as various pieces of the building block. more... | Why don't you build me up...A Better Cup!
The aura surrounding Cricket World Cup 2007 seems to be building up steadily, and by the day. While our 'Men in Blue' have taken their stride forward and have touched the shores of the Caribbean, joining them in spirit are the wishes and aspirations of the 'blue billion gang' comprising millions of megalomaniac cricket enthusiasts. The movement is further being fanned by a galaxy of promos (on-air), television commercials, outdoor campaigns and every other available medium that has seen a sudden spurt in activity. If nothing else, the biggest sporting phenomena to ever grace the world at least promises to attract the highest number of eyeballs from across the universe than ever recorded in sporting history. more... | | | |
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