Back to newsletter listDate:
Wed, March 07, 2007 11:04:16 PMFrom:
Adweek Nightly News
Subject:
United Picks Starcom; Bolloré Tries 3rd Time With Aegis
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$100 Mil.+ United Airlines Taps Starcom NEW YORK United Airlines said it has awarded media chores on its global ad account to Publicis Groupe's Starcom following a review. The Chicago-based shop bested Omnicom Group's OMD and WPP Group's Mediaedge:cia, both in New York. The latter has handled the bulk of the business. Publicis' Fallon in Minneapolis has worked on United's U.S. planning and print media, but did not defend. The client spent $80 million on domestic ads in 2005 and $55 million in 2006, per TNS Media Intelligence. Global ad spending in 2007 is likely to exceed $100 million, sources said. Fallon also handles United's creative assignment, which was not in review. more ? |
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Bollor? Gets 3rd Crack at Aegis' Board NEW YORK Vincent Bollor? next month gets a third chance to place two of his associates on Aegis Group's board of directors. Aegis confirmed today that it would hold an extraordinary general meeting on April 4, at the request of Bollor?, who owns a 29 percent stake in Aegis, in addition to being chairman of rival agency group Havas. Bollor? will once more propose nominating Phillippe Germond and Roger Hatchuel to Aegis' board. Shareholders defeated identical proposals in June and November of last year. In both cases, 58 percent of the vote went against Bollor?. More than 90 percent of the votes not controlled by Bollor? were cast to defeat the measures. more ? ? Web Ad Spend Hits All-Time High NEW YORK Online ad spending hit a record high in 2006 of $16.8 billion, according to an estimate by the Interactive Advertising Bureau. That marks a 34 percent increase from 2005, the IAB said. In the fourth quarter, online ad spending was $4.8 billion, up 32 percent from the same period a year ago. "The increase underscores marketers' understanding that interactive advertising can engage consumers, build brands and sell products and services," said Randall Rothenberg, the IAB's president and CEO, who was named to the posts in December. The IAB compiles estimates for quarterly Web ad spending, based on data collected by PricewaterhouseCoopers of the top 15 Web ad sellers. more ? ? Surgeon General Calls for Ad Retreat BOSTON The U.S. Surgeon General's Office has called for an end to alcohol advertising in college publications, alcohol-company sponsored college events and a voluntary cutback on billboards in an effort to curb underage drinking. In addition, the SGO asked the entertainment and media industries not to glamorize underage alcohol use in films and on TV. The report made no call for new legislation, but proposed intensifying and expanding educational initiatives at the community level. "Research shows that young people who start drinking before the age of 15 are five times more likely to have alcohol-related problems later in life," said acting surgeon general Kenneth Moritsugu. more ? ? SMG Realigns Multicultural Ops CHICAGO Publicis Groupe media unit Starcom MediaVest has realigned its multicultural communications divisions, giving each of its two units--Starcom and MediaVest--its own multicultural marketing specialties, the agency confirmed. Tapestry, the company's previous multicultural marketing unit, will be aligned with Starcom in Chicago, while MediaVest will get a new division, called Forty-Two Degrees. Tapestry and Forty Two will be separate operating units of SMG Multicultural, a new division. "SMG has the longest legacy of anyone in our industry in addressing and valuing diverse populations, starting in 1987 with the formation of what eventually became the most successful multicultural agency of its kind," said Laura Desmond, CEO, SMG the Americas. more ? ? Ray-Ban Intros Global Push NEW YORK Ray-Ban, the 70-year-old sunglasses brand known for its classic Aviator and Wayfarer styles worn by the likes of Audrey Hepburn, Peter Fonda and Tom Cruise, today launched a global campaign for spring and summer themed, "Never hide." Milan-based Luxottica acquired Ray-Ban in 1999. Since then the company has focused on restructuring its distribution and maintaining product quality. The brand has seen double-digit growth in the past four years in a market that has spawned competition from fashion labels such as Dior. more ? |
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