| GoaFest 2007: A sneak peek of the agency offerings this year |
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Although there is still time for the advertising industry to descend in Goa for GoaFest 2007, which will be held on April 20-21, 2007, excitement is already building up. With agencies sending in their best work done in the last one year, exchange4media.com provides its readers a peek at some of the hot contenders for the various awards. more... |
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| CAS Conundrum: Advertisers suffer loss of up to Rs 100 crore |
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Conditional Access System (CAS) has become a reality and the Zone-1 areas of three key markets – Mumbai, Delhi and Kolkata – are already facing the implications of the new system. One glaring fact that comes to fore is that the resulting loss in households translates to a loss in value of up to Rs 100 crore to advertisers. more... |
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| DNA goes digital with I Media Corp; Pradyuman Maheshwari to handle editorial duties |
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Pradyuman Maheshwari, Senior Editor and member of the editorial board at DNA, who has been with the paper for the last one year, is taking over the editorial responsibilities of Bhaskar Group's new venture, I Media Corp Ltd. more... |
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| ET's Yatish Rajawat joins BusinessWorld as Associate Editor |
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K Yatish Rajawat, Editor, Knowledge and Technology, The Economic Times, is joining BusinessWorld as Associate Editor by March end, 2007. He will be overlooking the overall content of the publication. more... |
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| Bates Kolkata bags First Trust Health Care business |
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Bates Kolkata has been assigned the creative duties of First Trust Health Care, a chain of hospitals and clinics with multi-crore investments across West Bengal. more... |
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| WWIL, STAR, SET, COFI discuss revenue sharing for MSOs and cable operators |
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WWIL, STAR, SET and COFI have given their views on the revenue sharing for multi-system operators and cable operators out of the basic service tier revenue. more... |
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| 'Sabka Thanda Ek' is Aamir Khan's new mantra for Coca-Cola |
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Having made 'thanda' synonymous with Coca-Cola, the company recently announced the launch an intensive integrated marketing communication programme for this summer. Based on the theme 'Sabka Thanda Ek', the campaign brings together the 'Rang De Basanti' jodi of Aamir khan and Prasoon Joshi. more... |
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| Shefalii Mahajan appointed Head of Marketing for UTV's youth brand, Bindass |
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UTV has appointed Shefalii Mahajan as Head of Marketing for its youth brand 'Bindass'. Mahajan will report to Zarina Mehta, COO, UTV Broadcasting. more... |
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| English news channels, too, pad up for Cricket World Cup |
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With the 'Battle of the Willows' set to begin in the Caribbean shortly, television channels are working overtime to present their own views, news, comments and footage of the game. exchange4media takes a look at how new channels like CNN-IBN, Times Now and NDTV plans to highlight mega sports event. more... |
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| Hungama TV spruces up offering with four new shows |
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Hungama TV has launched four new animated shows from March 5, 2007 – 'Lunar Jim', 'I'm an Animal', 'Second Season of Fifi & Flower Tots' and 'Pororo – The little Penguin'. more... |
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| Mentos 'Zindagi' goes online On iZone |
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Mentos, through their online initiative – Mentoshelpline.com – is now tapping the online medium to attract its TG of teens and young adults. The brand has tried to carry forward their 'Dimag Ki Batti Jala De' campaign onto this medium too. more... |
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| Sanyo launches digital cameras in India, plans host of marketing activities |
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Japan-based global consumer electronics company, Sanyo, introduced its range of digital cameras for the Indian market in the Capital on March 6. With a 23 per cent market share globally in the digital camera space, Sanyo intends to be the number three digital camera company in the next three years. more... |
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| Godrej to extend Nutrine brand to gums, chocolates |
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Godrej Beverages & Foods is planning to stretch the Nutrine brand into new categories such as gums, lozenges, fruit bars and even chocolates at a later stage. Creating USPs and making value additions in the new categories, Godrej is trying to differentiate its offerings in the confectionery segment. more... |
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| LG, Samsung locked in slim TV war |
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Korean durable majors LG and Samsung have up the ante in the slim category of colour television market. LG and Samsung have introduced ultra slim models of flat 21 inch colour televisions, both boasting of offering the 'world's slimmest television'. more... |
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| International: TV nets lack digital focus |
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NEW YORK TV networks have embraced digital media for promoting their top shows, but some networks lack cohesion in their online marketing efforts, according to a report released by search agency 360i. more... |
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Ads of the day On Commercial Break | Striving for truth: The Tehelka Way
This is a classic from Prasoon Joshi! A beautifully woven commercial in stark black and white. Shot in a rustic small town setting with the typical scene from a political rally playing out in the classic mould. The crows spoiling the politicians party clearly establishes Tehelka’s punchline: "Jhoot bole…Kauwa Kaate.." more... |
| News from latest issue of Impact |
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FMCC Human Capital Forum: The HR Conundrum
Managing people effectively is essential for achieving maximum productivity and results from any business. As business starts to grow, it leads to an exponential increase in the workforce thereby forcing the organisation to acquire a Human Resources (HR) function to manage their staff more effectively. HR today plays a pivotal part within an organisation. It deals with a wide range of issues, including recruitment, retention, training and culture development. With changing times, the HR needs across organisations are also witnessing a sea change, as was witnessed at the FMCC Human Capital Forum held in New Delhi on March 02, 2007. more...
| Kids Television: The segmentation nightmare
"The Children now have luxury; they have bad manners, contempt for authority; they show disrespect for elders...they are now tyrants.... They contradict their parents, chatter before company and tyrannize their teachers"- Socrates (Circa 450 BC). It may sound and look childish, but Kids Television presents the most difficult challenge to classical marketing strategies. The provider, developer, aggregator and everybody else in the chain sees it as one homogeneous market. Unfortunately (or should we say fortunately) the viewer sees it as various pieces of the building block. more... | Why don't you build me up...A Better Cup!
The aura surrounding Cricket World Cup 2007 seems to be building up steadily, and by the day. While our 'Men in Blue' have taken their stride forward and have touched the shores of the Caribbean, joining them in spirit are the wishes and aspirations of the 'blue billion gang' comprising millions of megalomaniac cricket enthusiasts. The movement is further being fanned by a galaxy of promos (on-air), television commercials, outdoor campaigns and every other available medium that has seen a sudden spurt in activity. If nothing else, the biggest sporting phenomena to ever grace the world at least promises to attract the highest number of eyeballs from across the universe than ever recorded in sporting history. more... | | | |
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