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Tue, March 06, 2007 08:43:59 PMFrom:
Mediaweek Breaking News
Subject:
CBS 95% Sold Out of March Madness Inventory
BREAKING NEWS FROM MEDIAWEEK ONLINECopyright 2007 - The Nielsen Company, 770 Broadway, 6th Floor, New York, NY 10003 - All Rights Reserved.
CBS is about 95 percent sold out of its NCAA Men's college basketball championship coverage, at prices for a 30-second spot ranging between $100,000 for the early rounds to $1.2 million for the Championship game, according to John Bogusz, executive vp for sports sales and marketing, CBS. John Consoli has the story.
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