Back to newsletter listDate:
Tue, March 06, 2007 11:07:03 PMFrom:
Adweek Nightly News
Subject:
Best Buy Eyes 4; Nets Lack Digital Focus
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$200 Mil. Best Buy Eyes 4 CHICAGO Electronics retailer Best Buy said it has invited four agencies to pitch about $200 million in advertising chores. Those shops are: MDC Partners' Crispin, Porter + Bogusky in Miami, Publicis Groupe's Fallon in Minneapolis and Omnicom Hroup shops GSD&M in Austin, Texas, and TBWA/Chiat/Day in Playa del Rey, Calif., the client said. The winning agency will be responsible for account planning, strategy and execution of Best Buy's brand advertising as well as media and consumer connection planning. The scope of the review is only for the Best Buy brand and will not impact other agency relationships. The client in Minneapolis has handled most of its branding work in-house. more ? |
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TV Nets Lack Digital Focus NEW YORK TV networks have embraced digital media for promoting their top shows, but some networks lack cohesion in their online marketing efforts, according to a report released by search agency 360i. The survey said that while the majority of networks have expanded their marketing effort to include e-mail, blogs, mobile and social media, too often their digital efforts lack coordination, as these companies frequently turn to multiple partners to implement such efforts. The result, particularly when it comes to coordinate efforts in social media and search, is that individual digital efforts don't yield as much collective impact as possible. more ? ? Broadcasters in Payola Deal WASHINGTON Clear Channel, CBS Radio, Entercom and Citadel Broadcasting have agreed to a consent decree that includes a $12.5 million payment to settle payola allegations raised by the Federal Communications Commission, sources said. Independent recording artists will get a clearer shot at the airwaves under the deal cut by the big radio station groups and indie labels as part of the federal payola investigation. While it is not part of the consent decree, a separate voluntary side deal between the station groups and the American Association of Independent Music (A2IM) would set aside 8,400 half-hour blocks of time for independent music. more ? ? 2 Partners Exit A-Team Advisors LOS ANGELES Russel Wohlwerth and Ann Billock have left A-Team Advertising Advisors to form a search- and agency-advisory consultancy to be based here and in New York. Wohlwerth joined A-Team in Playa del Rey, Calif., last July after leaving Select Resources International in Santa Monica, Calif., where he had been president. Billock joined shortly thereafter. She had been at consultancy Roth Associates in New York. During Wohlwerth's stint at A-Team, he conducted reviews for Washington Mutual, Olympus, Clearwire and Activision, which is ongoing. more ? ? Content, Commerce Gulf Remains NEW YORK While some agency-generated branded content has thrived, there's still plenty of room for refinement, as advertising and entertainment require different skills that aren't always transferable, panelists at a Monday session of the Future Marketing Summit agreed. Moderator Mitch Kanner, founder of 2 Degrees Ventures, noted that The Martin Agency would have limited creative control as its Geico "caveman" concept is developed into a sitcom. Catherine Davis, svp, marketing services at Diageo, said the gulf between the two worlds makes that inevitable. Adweek co-sponsors the event. more ? ? Design Can Boost Sales NEW YORK Product design plays a key role in larger marketing plans owing to its ability to influence both rational and emotional buying decisions, said E*Trade CMO Nick Utton at the Future Marketing Summit here on Monday. The event, co-sponsored by Adweek, featured a panel of industry executives who attempted to place design in a contemporary communications context. "The iPhone. I want one," Utton said of Apple's sleek new smart phone, which through design communicates messages such as: "It's cool. It's going to have great technology." Utton said design is as important to E*Trade as it is to hardware clients like Apple. more ? |
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