| Sports Broadcasting Signals Bill introduced |
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The Sports Broadcasting Signals Bill, 2007, providing for compulsory sharing of advertisement-free live sports broadcasting signals with all platforms of the public broadcaster on a revenue-sharing basis, was introduced in the Lok Sabha recently. The Bill, introduced by I&B Minister Priyaranjan Dasmunsi, seeks to replace the Ordinance promulgated in early February to provide widest possible access to sporting events. more... |
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| Blogs boost bike sales On iZone |
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BLOG POSTS are now finding their way into the marketing strategies of motorcycle makers. What started as platforms to share passions and frustrations of bikers are now being tracked by corporates to fine-tune their offerings more... |
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| Niret Alva, three others to represent India at the Asia 21 Young Leaders Forum |
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Niret Alva, Co-founder of Miditech Pvt Ltd will represent India at the Asia 21 Young Leaders Forum, to he held in Kochi from March 3-5, 2007. Shaffi Mather, Malini Mether and Logsang Sangay are the other delegates chosen to represent India at the forum. more... |
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| World Cup fever: Radio Mirchi plays gully cricket On Radio Channel |
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With the Cricket World Cup round the corner, every radio station is trying to outdo each other with different initiatives. While most stations have announced cricket related shows, Radio Mirchi is going to the streets in association with Gillete Vector Plus. more... |
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| Zee, too, taps cricket fever with Zeecric.com On iZone |
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With Cricket World Cup just nine days away, there is an overload of the game in the air waves as well as cyber space. One of the latest such initiatives is from Zee News, which has launched a cricket news site, Zeecric.com. more... |
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| Hello FM out to make non-listeners say ‘Hello to Radio’ On Radio Channel |
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Hello FM, which has been aggressively promoting the brand by being part of most of the happenings in Chennai and going to town with hoardings at the regular intervals, is now treading an altogether different path. The channel is aggressively promoting FM as category and has put up hoardings at several premium locations. more... |
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| Flash Media appoints Rajiv Jha as Head, Sales and Marketing, North |
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Flash Media, one of the pioneers of dynamic digital signages in India having 356 plasma/LCD panels within 20 Shoppers Stop locations, has steadily increased its advertisers’ base over the past few months. In order to service the Delhi market, Flash Media has recruited Rajiv Jha as Head, Sales and Marketing, North. more... |
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| Games2win’s Temple of 7 finishes on a strong note at Animax Grand Gaming Championship On iZone |
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The Animax Grand Gaming Championship finale that was held in Mumbai recently, saw Team Temple of 7, the talent platform launched by Games2win for professional gamers, finishing on a strong note. more... |
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| Short filmmakers get recognition from Indian Documentary Producers Association |
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The Indian Documentary Producers Association (IDPA) on March 2, 2007 awarded gold and silver prizes to various low-budget short filmmakers in the country. The awards, which are held annually, range across various categories of short films – fiction, documentary as well as ad films. more... |
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| Marketers must tap into consumers’ herd instinct |
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IF MARKETERS want to wield greater influence over consumer behaviour, they must learn to accept that people do not act autonomously but largely follow what other people do. more... |
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| Visa hopes to cash in on World Cup fever |
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Visa, the regional sponsor of World Cup 2007, hopes to make a positive brand connect with its marketing activities for the tournament. Its initiatives include a blog (inspireindia.in), an `Inspire India' theme song on radio and a television commercial. more... |
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International: Despite slow start, live mobile TV notches 2 million subscribers
Verizon wireless launches its version in 20 markets |
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The U.S. mobile TV business hit a milestone of sorts this week as Verizon Wireless launched its mobile-TV offering in 20 markets and pioneer mobile-TV company MobiTV said it has surpassed 2 million subscribers worldwide, about three-quarters of them in the U.S.
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International: Microsoft to move bulk of ad dollars to digital Channels
Tells 4A's that media mix will change by 2010 |
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It may be dumping hundreds of millions of dollars into an old-school TV campaign for its latest operating system, but Microsoft expects it will move the majority of its ad budget into digital channels within three years. more... |
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Ads of the day On Commercial Break | Striving for truth: The Tehelka Way
This is a classic from Prasoon Joshi! A beautifully woven commercial in stark black and white. Shot in a rustic small town setting with the typical scene from a political rally playing out in the classic mould. The crows spoiling the politicians party clearly establishes Tehelka’s punchline: "Jhoot bole…Kauwa Kaate.." more... |
| News from latest issue of Impact |
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A Brand called DAVID
When Madhukar Sabnavis called Josy Paul in 2000, asking him if he was interested in starting O&M's second agency, neither of them would have realized that a free spirit called David would be born. And once the spirit was born, at least one of them is unwilling to believe that the spirit can sustain itself in the merged mould of Bates David Enterprise, and has said so. So Josy Paul chooses to move on. But wait. This story is not about the merger. Nor is it about one man's leaving an organization. It is not about strategy, and no, it is not about future. It is about an amazing Brand called David that has captured the collective imagination of many, by the sheer infectious force of its spirit. more...
| ABBY Time!
It's that time of the year again. Come March 3, all roads for advertising creative in Mumbai will lead to the Race Course, the new venue for the ABBY Awards. Moving from NSCI to Tulip star and now the Race Course seems to be a natural evolution for the ABBY Awards, as it grows, slowly and steadily. To call the ABBYs a national festival might offend some of the organizers. Because, the fest that opened up to the region some time ago, has seen close to 100 entries from across the Pakistani border. The modeling is clearly on the lines of international advertising festivals, with new categories introduced last year - like film craft and print craft - also attracting more entries. more... | Come, Play!
There's a slew of activities happening around the World Cup, and MAX, which is to air all the matches live, wants ownership. The primary focus has been to differentiate itself when everyone is riding the Indian team's dream of bringing home the World Cup; and to drive tune-ins to the channel on March 13. T Gangadhar, VP - Marketing, MAX, shares the channel's agenda before and during the ICC Cricket World Cup. more... | | | |
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