| GoaFest 2007: More for Indian media agencies to look forward to |
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Where AAAI has worked on enhancing every aspect of the GoaFest 2007, one of the most interesting moves comes in its decision to launch Media Awards. The Indian industry at present has only the EMVIES to fight for and the GoaFest Media awards are a welcome inclusion. more... |
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| Renuka Jaypal appointed Chairman, Ogilvy Indonesia |
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Ogilvy & Mather India has announced Renuka Jaypal’s appointment as Chairman of Ogilvy Indonesia. This move comes into effect mid-June, 2007 this year. more... |
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| Pepsi picks celebrities with care |
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Pepsi commercials have always featured Bollywood stars or cricket players. This conversation with Pepsi’s Punita Lal elicits the parameters for selecting an ideal celebrity for the brand. more... |
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| Businessworld Editor Tony Joseph moves to Mindworks Global Media Services as CEO and Co-Founder |
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Businessworld Editor Tony Joseph moves to Mindworks Global Media Services as CEO and Co-Founder, while his role at ABP is being discussed. Jehangir Pocha, who was representing Businessworld in China, has been brought in as the new Editor. more... |
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| Shubhodip Pal quits ABN Amro Bank, to join HP as Head of Marketing-Consumer (Personal Systems Group) |
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Shubhodip Pal, who was the Assistant Vice President, Head-Sponsorship and Communication with ABN Amro Bank, is now set to join Hewlett Packard as Head of Marketing-Consumer (Personal Systems Group). more... |
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| OOH goes live |
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The use of ‘live’ models is becoming a regular feature in the OOH medium these days to bring out the brand’s image. more... |
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| IAMAI announces credit policy for Internet ad agencies On iZone |
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The IAMAI has introduced a credit policy and accreditation process for all agencies dealing with online advertisements. The policy consists of some common guidelines governing extension of credit and accreditation of agencies. more... |
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| Too many cooks spoil the broth: has the sudden boom in radio added to its culture? On Radio Channel |
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Amity Institute and exchange4media organised a panel discussion on the rapidly booming radio business in the country, where the topic ‘Too many cooks spoil the broth: has the sudden boom in radio added to its culture?’ was discussed at length by a distinguished panel. more... |
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| Ramesh Chandran joins AD’s World as Country Head-Strategic Alliance |
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Out-Of-Home agency AD’s World has recently appointed Ramesh Chandran as Country Head-Strategic Alliance. more... |
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| Zenith Optimedia appoints Sumeet Pahwa as Vice President Strategic Planning |
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Zenith Optimedia has appointed Sumeet Pahwa as Vice President Strategic Planning Delhi. His last stint was at Madison as Business Director where he was heading strategy planning for Airtel. more... |
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| Junior Super Singer all set to replace Jodi No. 1 on Vijay TV |
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‘Junior Super Singer’ is back on Vijay TV as a platform for children between the age group of six to 14 to showcase their talents. The winner will be awarded with a purse of Rs 5 lakh. more... |
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| IOL Broadband appoints MagnaQuest for its IPTV Project On iZone |
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IOL Broadband, India has signed MagnaQuest Technologies to set up its Customer Management and Billing solution MQSubscribeT for IOL Broadband's IPTV project. The company intends to use this technology to bill VAS like Video on Demand, VoIP, and the billing of regular services. more... |
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| BBC World fastens its belts on the Indian aviation industry |
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Aviation is an industry that can no longer be ignored by the media, and BBC World is gearing up for a boost in its coverage with a six-part series on the business of the Indian aviation industry. more... |
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| Bengal Shrachi rolls out new TVC |
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Bengal Shrachi Housing Development Limited has launched a new TVC that emphasises on the emotional quotient and the trust factor involved while buying a property. more... |
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| International: Tony Gulisano to lead Clio Awards |
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Tony Gulisano has been tapped to oversee the strategic direction and day-to-day operations of Clio, the international awards programme. He is among the most experienced in the field of advertising awards, having served with Clio for more than 25 years. more... |
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| International: Stengel Exhorts 4A's: 'It's not about telling and selling' |
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Procter & Gamble's Jim Stengel described a major cultural shift that he believes is turning the world's largest marketer into a starter of conversations and a solver of consumers' problems rather than a one-way communicator. "It's not about telling and selling," said the global marketing officer of the company that once lived by that simple mantra. "It's about bringing a relationship mind-set to everything we do." more... |
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Ads of the day On Commercial Break | Striving for truth: The Tehelka Way
This is a classic from Prasoon Joshi! A beautifully woven commercial in stark black and white. Shot in a rustic small town setting with the typical scene from a political rally playing out in the classic mould. The crows spoiling the politicians party clearly establishes Tehelka’s punchline: "Jhoot bole…Kauwa Kaate.." more... |
| News from latest issue of Impact |
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A Brand called DAVID
When Madhukar Sabnavis called Josy Paul in 2000, asking him if he was interested in starting O&M's second agency, neither of them would have realized that a free spirit called David would be born. And once the spirit was born, at least one of them is unwilling to believe that the spirit can sustain itself in the merged mould of Bates David Enterprise, and has said so. So Josy Paul chooses to move on. But wait. This story is not about the merger. Nor is it about one man's leaving an organization. It is not about strategy, and no, it is not about future. It is about an amazing Brand called David that has captured the collective imagination of many, by the sheer infectious force of its spirit. more...
| ABBY Time!
It's that time of the year again. Come March 3, all roads for advertising creative in Mumbai will lead to the Race Course, the new venue for the ABBY Awards. Moving from NSCI to Tulip star and now the Race Course seems to be a natural evolution for the ABBY Awards, as it grows, slowly and steadily. To call the ABBYs a national festival might offend some of the organizers. Because, the fest that opened up to the region some time ago, has seen close to 100 entries from across the Pakistani border. The modeling is clearly on the lines of international advertising festivals, with new categories introduced last year - like film craft and print craft - also attracting more entries. more... | Come, Play!
There's a slew of activities happening around the World Cup, and MAX, which is to air all the matches live, wants ownership. The primary focus has been to differentiate itself when everyone is riding the Indian team's dream of bringing home the World Cup; and to drive tune-ins to the channel on March 13. T Gangadhar, VP - Marketing, MAX, shares the channel's agenda before and during the ICC Cricket World Cup. more... | | | |
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