| Intellect gets new VP and Head, Initiative Mumbai beefs up |
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Lintas Media Group has appointed Yogesh Shendye as VP and Head of Intellect. Shendye replaces Julius Augustine. Another appointment is of Anil Gulrajani, who comes in as Business Director for Initiative Mumbai. more... |
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| FICCI Frames 2007 to focus on television and its content |
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FICCI Frames 2007 will be held from March 26 to March 28. The global convention will bring various aspects of television under the scanner this year, with special focus on content. exchange4media takes a look at all that’s planned on the television front this year. more... |
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| Reliance ADAG withdraws sponsorship from SET for Cricket World Cup matches |
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While most brands are looking at some way or the other to associate themselves with the forthcoming ICC World Cup 2007, Reliance ADAG has withdrawn its sponsorship from SET MAX which holds the telecast rights for the Cup. However, the group is present on the property in spot buys. more... |
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| Government to set encryption mandates for DD signals during ICC World Cup |
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The government will set mandates for the encryption of DD’s terrestrial signals during the ICC World Cup matches. This will address the concerns of private broadcasters that sharing of live sporting events with DD leads to piracy. more... |
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| NDTV Media beefs up top team; Narendra Tripathi is back on board |
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Narendra Tripathi has quit Radio Mantra to return to NDTV Media as VP. The others coming on board are Kavita Khurana of STAR, Choodamani Parameshwar of GroupM and Shivaraman Iyer. more... |
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| AXN to be back on air from today as ban is off |
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The two-month-long ban which was imposed on AXN following the telecast of the programme ‘World’s Sexiest Advertisements’ has been lifted 15 days ahead of the deadline imposed by the I&B Ministry. more... |
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| Saffola Gold tops survey of best TV commercial in Jan 2007 |
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Saffola Gold’s latest television commercial has been pronounced the best Indian TV commercial in January 2007 in a survey conducted by Synovate Research and TV-Ad-Indx. more... |
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| VGC ropes in Saumya Chattopadhyay as Planning Director |
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Vyas Giannetti Creative has appointed Saumya Chattopadhyay as Planning Director. Chattopadhyay was formerly with Euro RSCG Mumbai, O&M Mumbai as well as Saatchi’s, London for a brief period. more... |
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| Flashed Yesterday Suresh Balakrishnan, DNA’s Sales & Marketing Head, quits |
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Diligent Media’s Head, Sales and Marketing, Suresh Balakrishnan, has put in his papers. Balakrishnan has been with DNA ever since its launch and is in the handover process right now. He is yet to decide on his next destination. more... |
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| An all-colour affair from Hindi GECs for Holi |
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Hindi GEC has left no stone unturned to celebrate Holi. There are various specials planned across channels. more... |
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| Indian community website Ammas.com releases mobile answering system On iZone |
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New Zealand-based Indian community website Ammas.com is releasing a beta version of its mobile technology in India this week. Mobile users anywhere in India will be able to SMS a question about anything from anywhere, and receive an answer within an hour. more... |
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| Brand power: Shah Rukh gets personal with Compaq on KBC |
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Compaq has created innovative brand integrations on KBC through its host Shah Rukh Khan. Compaq is now focussing on strengthening its ‘Kal Tumhara Hai’ consumer education programme through non-traditional platforms. HP India is also launching a special ad campaign, ‘Compaq Chowdhury’, with SRK more... |
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| Xbox 360 sales on the rise On iZone |
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Xbox360 sales may soar over the next few months, but chances are Microsoft India won't be too pleased. The Indian market is being inundated with unofficially imported consoles and pirated games. more... |
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International: Starbucks smells the death of its brand experience
CEO confronts missing aroma of fresh-roasted coffee |
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What does your Starbucks smell like? Probably not fresh-roasted coffee, one of the many things that has the chain's boss worried his all-powerful brand is getting cold. more... |
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Ads of the day On Commercial Break | Striving for truth: The Tehelka Way
This is a classic from Prasoon Joshi! A beautifully woven commercial in stark black and white. Shot in a rustic small town setting with the typical scene from a political rally playing out in the classic mould. The crows spoiling the politicians party clearly establishes Tehelka’s punchline: "Jhoot bole…Kauwa Kaate.." more... |
| News from latest issue of Impact |
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A Brand called DAVID
When Madhukar Sabnavis called Josy Paul in 2000, asking him if he was interested in starting O&M's second agency, neither of them would have realized that a free spirit called David would be born. And once the spirit was born, at least one of them is unwilling to believe that the spirit can sustain itself in the merged mould of Bates David Enterprise, and has said so. So Josy Paul chooses to move on. But wait. This story is not about the merger. Nor is it about one man's leaving an organization. It is not about strategy, and no, it is not about future. It is about an amazing Brand called David that has captured the collective imagination of many, by the sheer infectious force of its spirit. more...
| ABBY Time!
It's that time of the year again. Come March 3, all roads for advertising creative in Mumbai will lead to the Race Course, the new venue for the ABBY Awards. Moving from NSCI to Tulip star and now the Race Course seems to be a natural evolution for the ABBY Awards, as it grows, slowly and steadily. To call the ABBYs a national festival might offend some of the organizers. Because, the fest that opened up to the region some time ago, has seen close to 100 entries from across the Pakistani border. The modeling is clearly on the lines of international advertising festivals, with new categories introduced last year - like film craft and print craft - also attracting more entries. more... | Come, Play!
There's a slew of activities happening around the World Cup, and MAX, which is to air all the matches live, wants ownership. The primary focus has been to differentiate itself when everyone is riding the Indian team's dream of bringing home the World Cup; and to drive tune-ins to the channel on March 13. T Gangadhar, VP - Marketing, MAX, shares the channel's agenda before and during the ICC Cricket World Cup. more... | | | |
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